“Path-maker, there is no path; You make the path by walking. By walking, you make the path.”
-Antonio Machado
India is a developing nation and is developing at a very healthy rate. The country is a superpower in the making, and various factors contributed for that including a strong presence of businesses that acquired from India in the global market.
Aditya Birla Group is such a corporation. It is a US $44.3 billion company with presence in 34 countries, having 120,000 employees of 42 nationalities. Its 50% of revenues come from an overseas operation that clearly depicts how strong the brand is even outside of India.
The company’s vision of delivering superior value to their customers, shareholders, employees and society at large is visualized by their superior products in categories of aluminium, cement, viscose staple fibre, carbon black, chemicals, copper, financial services, telecom, branded apparels, fertilisers, viscose staple yarn, and insulators.
But one of the major questions that come in the mind of any company is – How my company is perceived by the consumers?
And I would like you to take this journey through my mind.
ABG is involved in a lot of businesses right from making India to dressing India.
Be it the outlets of Planet Fashion or retail chain of Pantaloons; the customer always viewed it as a medium of getting high-quality goods at a reasonable price.
Brands like Peter England, Allen Solly, Van Heusen, and Louis Philippe defined and announced the arrival of modern India on Global Fashion platform.
Its numerous financial services operating under the umbrella of Aditya Birla Capital provides services like life insurance, asset management, housing finance, equity , wealth management and distribution, general insurance advisory and private equity and health insurance and thus take care of the financial need of different segments of India.
The brands like Grasim and Ultratech are so much trustworthy that they are even etched into our subconscious memory.
Idea Cellular not only provided exceptional telecommunication services but through its innovative advertisements made young India more aware.
Today ABG is a synonym for Exceptional Business and Inspiring leadership.
The CSR activities of ABG is making a deep impact in the lives of different sections of society, and at the same time, it is helping to drive the productivity of its employees.
Be it healthcare, education, infrastructure, sustainable livelihood programmes or work in model villages ABG is a shining example for the entire corporate sector.
It has made a significant contribution to more than ten government schemes and has made India a better place to live and thrive.
Businesses are not only about money; it is more about spreading satisfaction, happiness by working within an ethical framework and then giving wings to your creative mind so that it can grow as a company and lift the society and nation to greater heights.
And I can proudly say that many businesses in my country, India, is following this theory and ABG is leading by example in this.
