-Type of content: We believe in making content of the kind made by Raju Hirani (3 Idiots, PK) and not like Anurag Kashyap. This means that we tell our story the 'sweet' way, without resorting to cuss words & risqué content so that young people along with their whole family can view it without embarrassment.
-His father was against him even watching Bollywood films. His success in the entertainment industry has important lessons for all of us - sometime our parents too, can make mistakes.
-His life philosophy is to worry about things over which we have control and quit worrying about things over which we have little or no control.
-The strategy adopted for solving problems in India, ‘Throw money or people at problems to solve it … but in TVF we do not subscribe to it this strategy for solving problems'.
If you liked his take on life, then do take time out to view the conversation I had with him. It is sure to give you insights into how he made TVF into a phenomena and how you too can your dreams successful!
https://www.youtube.com/watch?v=rJzLrhcTNs0
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About the Author:
In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here.
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