Aditya Birla Group (ABG) is one of the most inspiring conglomerates of India that has an impact on the lives of millions and billions people worldwide. The level of operations of ABG is phenomenal. ABG is amongst the largest conglomerates of India with a strong presence in more than 35 countries worldwide. It has diversified its business in apparels, metals, cements, chemicals, fertilizers, financial services and many more verticals. This diversification has led ABG to not only influence the lives of middle and high class people but also the lives of lower strata of society across globe.
My first acquaintance with ABG group was when I bought my first mobile sim of Idea in my school days. It was my lifeline during those days. Gradually, I got to know about some of the most popular apparel brands under Aditya Birla Group umbrella i.e. Peter England, Louis Philippe and Allen Solly. This was the point where I was amazed about the level of operation of ABG. These were the popular brand amongst Indians and not everyone knows that they are owned by an Indian conglomerate. From wearing Peter England shirts, Louis Philippe’s suits and Allen Solly’s jackets, I always wear the pride that all these famous brands are Indian. The customer experience that is provided for shopping both online and offline with Abof ecommerce website and Pantaloons outlets respectively has enhanced the shopping experience of not only me but millions of Indians. Also the mart chain, More is changing the shopping culture amongst the Indians by providing a one spot shopping stores containing not just packaged grocery items but also fruits, vegetables and other daily staples. It is a go to place for all our daily needs. ABG has also touched our lives in many indirect ways ranging from UltraTech cements, Iron Ore mining, Aluminium Rolling company and many more, in not just India but worldwide.
The diversification and scale of operations has not only made ABG a household name but the employment provided to over 1.2 lakh people is the testimony to the influence it has on our lives. On top of that, the CSR activity done by the company is also making lives better for thousands and lakhs of poverty stricken individuals. The fact that an Indian conglomerate has so much influence on the lives of people worldwide, inspires me and makes me feel proud.
