MBA Aspirant

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Uber Rebrands: The Story Of Bits And Atoms

Uber Rebrands: The Story Of Bits And Atoms

It easier said than done but upfront, this looks much like a disaster than a design overhaul. Often it's said, the road to hell is paved with good intentions. And we don’t want to doubt what Uber was up to, just the outcome seems a bit awry and what better but to learn from others ahead of us.

Francis Xavier
How Intimately You Know Your Prospective Customer Is Everything

How Intimately You Know Your Prospective Customer Is Everything

No product is perfect for every purpose. The trick is to make your product excellent for a specific purpose, and make sure that the people who have this specific purpose know about what you can offer, and prefer it to the way they are already doing it, and prefer it to all the other ways that that could be doing it

David Liff
MAH CET 2016 Notifications

MAH CET 2016 Notifications

MAH CET is a state level MBA entrance exam conducted by DTE (Directorate of Technical Education) Maharashtra for admissions in Management Programs provided by various institutes.

Sophiya Anthony
Meet the Clubs - TEDx - IIM Trichy

Meet the Clubs - TEDx - IIM Trichy

TED (Technology, Entertainment, Design) is a global set of conferences run by the private non-profit Sapling Foundation, under the slogan "Ideas Worth Spreading”. The IIM Trichy TEDx Committee is a student run body and is responsible for organizing the annual TEDx event. The committee works year round to reach out to distinguished members from various fields to select individuals best suited to deliver maximum value and intellect to our student community to bridge the gap between students and research scholars across fields.

IIM Trichy .
Meet the Committees - Culcomm - IIM Trichy

Meet the Committees - Culcomm - IIM Trichy

What is it that lends meaning to life? Is it our routine? The sequence of events that we perform day in and day out maybe to conform to society, to fall in line, labouring our minds and body in a relentless pursuit of normalcy. Is that what describes us? Or is it the sparks of creativity and unbridled passion that is harboured deep within us which enables us to produce works of art and things of beauty that define us? We at IIM Trichy believe it is the latter. True to the spirit of IIM Trichy culture ‘Work hard, Party harder’, the Cultural Committee of IIM Trichy nurtures this aspect.

IIM Trichy .