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MBA Aspirant

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DRONA- A unique mentorship program for future leaders at IRIS 2014

DRONA- A unique mentorship program for future leaders at IRIS 2014

A career in management is one of the most sought after goals among the youth in the modern day world.And why not?! Organizations as always require effective managers to succeed, and with a rise in business innovation and growing entrepreneurial spirit,the need for fresh perspectives and managerial insight has never been more.The rise in aspirations has however led to a steep increase in competition in the field of management.Aspirants need to ensure an all-round development across several aspects to be able to make the cut.Many a time one also feels the lack of proper exposure and well directed guidance in this regard.In this context,IRIS 2014,the management and cultural fest of IIM Indore presents DRONA,a unique mentorship program for the leaders of tomorrow. DRONA brings an opportunity for undergrads who dream of a career in management to gain an early insight and exposure into the world of management and various career options.It also provides a platform to identify important areas to focus upon when it comes to preparing for group discussions and selection interviews.

IRIS IIM Indore
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Big Billion Day: Did Flipkart Snap The Deal With Its Lack Of Preparation And Inadequacy?

Big Billion Day: Did Flipkart Snap The Deal With Its Lack Of Preparation And Inadequacy?

The month of October witnessed the Indian e-commerce giants leaving no stone unturned to woo customers and gain a share of their wallet. The media was abuzz with news of the myriad offers and schemes that were being showered on customers. All of us, directly or indirectly, have been impacted by this rapidly escalating e-commerce competition. As marketers, we can learn a lot from this.

Sayali Patil
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Reaching out to differently-abled children - IIM Ranchi celebrates Diwali in a novel way

Reaching out to differently-abled children - IIM Ranchi celebrates Diwali in a novel way

Who would’ve thought that teaching a child the difference between Papa and Baba could be so difficult? Well, it can be when the child can’t hear you speak. Coming face to face with these facts of life, the students of the Indian Institute of Management, Ranchi, had a humbling experience when they chose to spend Diwali with the children of The Kshitij Deaf and Dumb School, Doranda, currently managed by Anil Kumar Lal. Instituted in 1938 with five children, it is the center of learning for 80 children today, 33 of whom live on the premises. With just some basic help from the government in the form of hearing aids for the children, the school runs mostly with help from sponsors and local donors.

IIM Ranchi
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You are more beautiful than you think: Dove’s ad campaigns breaking the stereotypes

You are more beautiful than you think: Dove’s ad campaigns breaking the stereotypes

Dove’s “Campaign for Real Beauty” went viral and is still considered one of the best campaigns till date. What was the secret ingredient that made the campaign successful? This is an attempt to find out why Dove has won hearts of women. The campaign chose a very different theme. The campaign conveyed the message that the real beauty lies in the inner self and confidence and not on the appearance. This was an attempt to focus on an important issue.  According to a study, only 2% of the women described themselves as beautiful. Another report concluded that 6 out of 10 girls said they would feel happier if they were thinner.

Sayali Patil
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