MBA Aspirant

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'Simple, yet powerful! Its all in a word!' - Vishnu Hosagrahar, IIM Indore UAE

'Simple, yet powerful! Its all in a word!' - Vishnu Hosagrahar, IIM Indore UAE

Let's start off with a very simple riddle - think of a 5 letter word, easy to write, simple to say, but hard to earn, and dangerous when mishandled. The answer to this? Three terms into my management course, and one thing I have learnt is that the answer 'It depends' can be perfect for any question anyone poses! And so it is here too. Confusing? Well, here is how I think.

IIM Indore UAE (Dubai)
Through the looking glass: Move over FMCG- B2B (Manufacturing) Marketing

Through the looking glass: Move over FMCG- B2B (Manufacturing) Marketing

FMCG is the holy-grail for marketing students with most of them clamoring for a sales stint followed by a cushy branding job in the FMCG sector. After all the FMCG space is exciting, stable and growing. Needless to say a sales stint in the FMCG sector really fosters entrepreneurial skills as you are literally managing a territory and are accountable for the numbers it contributes to the top-line. While there have always been takers for the FMCG space and of late there is a buzz in the B2B (IT) and E –commerce sector, business development verticals in B2B manufacturing companies have never really garnered that kind of interest, much less sustained it.

Sonal Sapale
What makes a Smart Marketer?

What makes a Smart Marketer?

One of the most enjoyable past-times of college life is watching any and every sitcom/TV series that one can lay one’s hands on. There may be times when people are actually judged by the number of them watched and the record time in which they have been watched. Now, in such a scenario, college’s DC++ acts as every students buddy. But, in cases when due to technical glitches it refuses to work, online websites come to our rescue.

Venu Merh
Why the Engineering Rat Race?

Why the Engineering Rat Race?

The inspiration for this article is “A Tale of Two Cs – CGPA – Career Correlation”, an article published in InsideIIM.com.

ankit8 purwar
MBA Aspirant | InsideIIM