The Tyranny Of Choice
Before anything let us go a few years back and recollect the moment when we had to buy our first mobile phone. Such an ‘important’ decision of our life as this was going to stick with us ever as “OUR FIRST MOBILE PHONE”. We had limited specific requirements except for the budget constraints and so there were a few phones falling in our range and we bought one of those. Easy process, wasn’t it? Not so much today! With innumerous phones falling in every set of requirements and budget constraints you would believe that the process would have become easier since we could choose just the perfect phone for us but unfortunately if you delve deeper you would realise that is not the case. In fact, a research suggests “almost 53% people dislike when they have to choose from amongst too many options”. This is what raises the topic of Tyranny of Choice or popularly called Paradox of Choice.







