MBA Student

The Case of Maggi - Nestle and Reputation Management - Strategy with RS

A case has been lodged against Nestle India in a local court over safety standards of its Maggi product. FSDA had found monosodium glutamate and lead in excess of the prescribed limit in samples tested by it. If this was not bad enough another set of cases have been filed against actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta for promoting the brand which is been found to be harmful for public health. With the cine stars drawn into the arena the spotlight on the controversy will be more intense & protracted.

Rajesh Srivastava01 Jun 2015

Should Brands Endorsed by Salman Khan Drop Him - Strategy with RS

The trailer of Salman’s next film Bajrangi Bhaijaan released recently and in a short span of time accrued lakhs of views. I saw it too and I pose this question to you - if Salman Khan was endorsing your brand would you drop him from your campaign? I would.

Rajesh Srivastava31 May 2015

Case Study from Bud Light on Sex in Advertising - Strategy with RS

Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.

Rajesh Srivastava29 May 2015

Football : More Than Just A Game!

Liverpool’s legendary manager Bill Shankly once said, “Some think football is a matter of life and death, I assure you it is much more serious than that”. Those were the words he used to describe the sport of kicking an inflated ball on a grass pitch. Football is a captivating game and the most followed sport around the globe. BUT it’s still just a game and it’s hard to imagine how it could impact any more than its 90 minutes and the celebrations that follow. It makes me wonder if a game could really affect lives, companies and nations.

Devanjan Roy28 May 2015

The Hype Around Hyper-Localization - Strategy With RS

Let’s look at the statistics. Only 30 million out of 250 million internet users (12%) are shopping online despite being lured with heavy discounts, mouth watering promotional schemes and ‘Cash on Delivery’. There must be ‘pain' experienced by customers that must be stopping them from participating in the party. Unfortunately these paint points reside within the business model created by the 'biggies'!

Rajesh Srivastava27 May 2015

Management in Big Data Projects

Introduction

Ashish Baruah27 May 2015

Samsung and the Internet of Things - Strategy with RS

Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run. History caught up Samsung Electronics & it’s third-quarter operating profit more than halved from a year earlier.

Rajesh Srivastava26 May 2015

From A Series Of 5 Rejections To IIM Kozhikode

I was sure of doing an MBA in class 9 when students discuss choosing Science or Commerce. I started building my profile accordingly and taking part in extra-curricular activities. Being academically inclined I did well in my board examinations and secured admission to one of the best colleges of India- St. Xavier’s College, Kolkata and did well in the B.B.A curriculum in spite of being from a science background.

Shryans Baid26 May 2015

Closing Soon (Grouped by Employer)

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