Yes, we have hectic and jam-packed schedules throughout the day! Yes, we have multiple assignments to submit in a day! Yes, we have numerous competitions, case studies and deadlines to meet! Yes, we have too much on our plate! But that does not stop us from mining out some time, out of nowhere, to splurge it on little happiness of life. In an IIM, of all the things we learn, the most crucial learning of all time is that time is always short in life. So here in an IIM, we never get time but we have to make time. So when the Cultural Committee of our college arranged workshop for us to learn western dance forms, I grabbed the opportunity with open arms. Nothing can satisfy us more than indulging into activities which interest us. So every day, for the next 10 days, I dedicated two hours on learning something which I love- Dancing.
An industry which has been our companion since the dawn of civilisation is under attack. Yes a cross industry competitor is determined to disrupt the milk industry.
Oatly, a Swedish oat milk producer is offering a nondairy milk by blending oats & water.
Oatly is not attempting to mislead people by passing off its product as ‘milk’. It is advertising itself as, ‘No milk. No soy. No badness.’ or ‘Like milk, but made for humans.’
The dairy lobby has been swift to file a lawsuit against the company pleading that the Oatly advertising campaign seeks to imply that milk is unhealthy.
The lawsuit has raked up a controversy which is giving publicity to Oatly. This is getting more & more people to try Oatly. Result – Oatly has winged its way to over 12 countries in Europe & Asia & its revenue has bumped up 37% in Sweden, its home market. Emboldened by the success, the company has introduced frozen dessert, yogurt & creamer & a breakfast product which combines fruit juices with oats.
If you were a stakeholder belonging to the dairy industry how would you tackle this situation?
Quite frankly I am a Jawani Deewani fan. For all the fancy setting and faulty storyline, Deepika’s mini skirt and the bollywoodness borrowed from DDLJ, I choose to ignore them. Because there are things which are ‘far beyond to be seen’ in that movie. There are emptions which can be felt only when you have been there. There are lessons which can’t be taught in management schools.
For the past few days, Nestle's flagship instant noodles brand "Maggi" has been in the news for all the wrong reasons. No doubt the brand's reputation has taken a serious hit and it takes some time for the brand to regain the trust of consumers. (Reputation Vs. Reality – How Brand Maggi can Sail Through The Controversy). As the controversy snowballed, the company did the right thing (in the interest of the brand or consumer's safety) by pulling the brand off the shelves to prevent further damage to the brand's reputation . ( Nestle takes Maggi off the shelves, says 'will be back in markets soon'). This is similar to what J&J did to Tylenol brand back in 1982. (Tylenol made a hero of Johnson & Johnson : The recall that started them all) Let me run some numbers for you to decipher the implications of this controversy on brand Maggi (at least in the short term). The instant noodles market is estimated at about INR 3000 crore. According to euro monitor report Noodles in India, Maggi is still the market leader with a market value share of 63 per cent. A report of World Instant Noodles Association says, India is the world's fifth largest consumer of Instant noodles. The category has also seen the entry of newer players (HUL's Knorr Soupy Noodles, IndoNissin's Top Ramen, GSK's Horlicks Foodles and ITC's Yippe! instant noodles ) intensifying the competition and some even challenging Maggi's market leadership position. For instance, Indian conglomerate ITC which launched its Instant noodles brand Sunfeast Yippe! in the year 2010 garnered an impressive 15 per cent market share in just few years of its launch. (ITC’s premium gallery) Will there be a shift in the loyalty of consumers to Yippe! brand or any other brand for that matter? All these years Maggi had successfully defended its turf. Will the current controversy shift the equation? Might be.... only if the brand is not prepared to fight back and win customers trust back. By the way all is not lost for the Maggi brand as I still see lot of support from hard core brand loyalist even after the controversy. It would be mighty interesting to do a sensitivity analysis and see how the numbers pan out under different scenarios. According to analysts, Maggi contributes over 20 per cent to Nestle's revenues.What might be the impact of 2 or 3 per cent loss of market share on the revenue? (at least in the short term, hoping that Nestle would soon overcome this controversy) Now a complete U turn. The whole issue boils down to health and safety. MSG and Lead is the major culprit here. I was going through US FDA ( (Food and Drug Administration ) website and found this. Questions and Answers on Monosodium glutamate (MSG) Is MSG safe to eat? FDA considers the addition of MSG to foods to be “generally recognized as safe” (GRAS). Although many people identify themselves as sensitive to MSG, in studies with such individuals given MSG or a placebo, scientists have not been able to consistently trigger reactions. How is it made? MSG occurs naturally in many foods, such as tomatoes and cheeses. People around the world have eaten glutamate-rich foods throughout history. For example, a historical dish in the Asian community is a glutamate-rich seaweed broth. In 1908, a Japanese professor named Kikunae Ikeda was able to extract glutamate from this broth and determined that glutamate provided the savory taste to the soup. Professor Ikeda then filed a patent to produce MSG and commercial production started the following year. Today, instead of extracting and crystallizing MSG from seaweed broth, MSG is produced by the fermentation of starch, sugar beets, sugar cane or molasses. This fermentation process is similar to that used to make yogurt, vinegar and wine. Hang on! Don't bash me. I am not looking for confirmatory evidence to back my belief on MSG or support adding MSG beyond permissible limits. My intention is only to dispel some of our misconceptions about MSG. A study commissioned by International Food Information Council Foundation says that Consumers prefer taste over health in foods (Consumers Prefer Taste Over Health in Foods.) Another study says that health campaign fails to help obesity cases as people make their eating choices based on taste and tend to avoid healthy food due to the same. Obesity campaigns fail because people choose taste over health. I am not suggestive of prioritizing taste over health by any means. But i strongly believe that labeling should have better information about the product and its ingredients so that people can make informed decisions about what they consume and its effects. Nestle's Maggi row makes me think....... What about Indian cars? Are they safe for us or our family members? Test results of some popular cars in India selected by Global NCAP (New Car Assessment Programme) have shown high level of life threatening injuries. Most of the popular cars fail the crash test. As the report says, Indian government does not require vehicles to meet UN regulations for occupant's protection in frontal crashes and side impacts. Read IIHS Status Report: tests show how cars sold in India fall short on safety. The report went on to say that structural integrity of some of the cars are so bad that even putting an airbag would not be effective. This is just one among many in the list ............ Let us begin cleansing........
One of the worst nightmares that can happen for any brand be it a corporate brand, people brand or a product/service brand is when its reputation takes a beating. The significance of building and managing reputation of a brand cannot be undermined as good reputation of a brand (through the eyes of stakeholders) affects company's profitability, sustainability and loyalty.
Womens' view about themselves is changing at a brisk pace. They are confident & desire to be their real self all the time. Regrettably many brands are not keeping pace with this reality. Result: women are rejecting these insensitive brands resulting in loss of business for them.
Silicon Valley. That’s the name that comes to an enterprise's mind when they face challenging business issues. No wonder enterprises from all over the world have set up offices / innovation center here. The latest company to make this pilgrimage, from India, is Wipro.
