What is your brand advocacy score? Did you know why Google jettisoned an elaborate marketing plan made by an accomplished Coca-Cola executive? Does your brand provide an end-to-end memorable experience to the customer? The video below helps you get great insight whether you're building your own enterprise or are in charge of a brand in a fast growing company.
After a tumultuous six months, starting with the CAT in November, it is high time to take stock of where you stand, especially if you are staring at a year wasted and are gearing up for a decision to chuck the MBA dream!
(After writing about her biking escapade here, Somya Barpanda is back with a poem now)
Hi ! I hope you all are doing fine. I want to share my achievement in CMAT Feb-15.
It's results time now. All of you who have worked so hard for 12-18 months - it is decision time now! We wish you all the best for the same.
I really wonder whether Boston Consulting Group had given a thought to the fact that the Matrix they had come up to help companies to take strategic decisions could even help human beings to decide who their real friends are.
