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“Entrepreneurship for women is a real possibility today!” says Prof. Anita Kshetri

“Entrepreneurship for women is a real possibility today!” says Prof. Anita Kshetri

“It’s still a little tough for the women to be entrepreneurs, but Indian Society is changing and gradually we are seeing more acceptance of women entrepreneurs. There are a lot of support mechanisms from State and Central Governments. What we really need is awareness of these support systems, a bit of hand-holding and encouragement from the family and community”. These are the words of Prof. Anita Kshetri, Assistant Professor Marketing, Kirloskar Institute of Advanced Management Studies (KIAMS). She was addressing young women and men who gathered on the 27th of February, 2014 to hear her speak. Prof. Kshetri was invited by the M.A.Rangoonwala Institute of Hotel Management & Research, Pune to deliver a lecture on “Setting upof Bakery Business for Girls”.

KIAMS Harihar & Pune
ASSOCHAM awards IFIM Business School for the “Best in Promoting Industry – Academia Interface” at National Education Excellence Awards 2015

ASSOCHAM awards IFIM Business School for the “Best in Promoting Industry – Academia Interface” at National Education Excellence Awards 2015

Bangalore, 20th April 2015 – IFIM Business School, Bangalore was awarded as the Best Institution for Promoting Industry- Academia Interface’ at the National Education Excellence Awards 2015, organized by ASSOCHAM India. The award was presented to Dr Madhumita Chatterji, Director- IFIM B School by Prof. Dr. Ram Shankar Katheria, Hon’ble State Minister of HRD, GOI. This is the third time when IFIM Business School has won an award in this category, the first one being at the Indian Management Conclave 2014 and the second one being at Asia Education Summit 2015. IFIM Business School’s Centre for Continuous Employability (CCE) enables the faculty and students to connect with the industry for enhancing the teaching and learning experience. The institute refreshes its curriculum annually and does a complete update once in three years. This is curriculum rehash is done with the help of industry experts post analyzing the impact of the learning outcomes year on year. IFIM Business School’s unique Industry Internship Program (IIP) has enabled the institution to provide a laboratory to its students to apply their learning’s in a real life scenario whilst doing completing their PGDM program.

IFIM Business School
How Apple Gives us Emotional Reasons to Buy

How Apple Gives us Emotional Reasons to Buy

In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or Twitter - companies that have notched up profitable revenue growth over an extended period of time and have also won a place in the hearts of the people they serve. This twin achievement has catapulted them into the league of the world's most admired and valuable companies.

Rajesh Srivastava
STP in Marketing

STP in Marketing

Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.

Vishal Ganti Mahapatruni
Final Placements : IIM Calcutta – Class of 2015

Final Placements : IIM Calcutta – Class of 2015

The big themes emerging from IIM Calcutta's Final Placement Season this year are - Strength in Banking & Finance and Consulting, Rise of E-Commerce and Technology and the number of students looking at starting their ventures straight from campus.

Team InsideIIM