How A Consultant Took Charge of a Struggling Football Team and Maybe Won the Title: A Love Story
So here’s a disclaimer. There is no real love story in this piece unless you consider the love of football and of management techniques (snort). This was just to make the title appear more snazzy and to attract a wider audience (something marketers would know all about). However, this piece does have a consultant and he does take charge of a struggling football club and maybe he does win the title but you’ll only know that if you read on. So let’s begin with our “A long time ago in a galaxy far far away...” bit.







