MBA Student

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From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

From A Single Store To 100+ Franchises - Ft. Kiran Shah, Apsara Ice Creams - Part II

Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.

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How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability are themes that have picked up pace. In a McKinsey survey, 96% of the respondents in India have tried new shopping behaviours in the pandemic and 75% of them intend to continue those.

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NIRF MBA Rankings 2021 - Strange Or Accurate?

NIRF MBA Rankings 2021 - Strange Or Accurate?

The NIRF MBA Rankings of 2021 have been released by the MHRD! In 2021, to no one's surprise, IIM Ahmedabad, IIM Bangalore, and IIM Calcutta have taken the top spots to emerge as India's leading business schools. However, certain peculiarities in the rankings raise a question about the reliability of the NIRF MBA rankings. For instance, the IITs have pipped institutes such as SPJIMR, NITIE and MDI Gurgaon to feature amongst India's top ten business schools. Institutes such as IIFT Delhi feature below Great Lakes. Within the 'Perception' parameter, a new IIM has ranked well above the likes of IIM Indore, XLRI and SPJIMR, while MDI Gurgaon has been ranked below IIM Nagpur, and NITIE Mumbai has been ranked below Chandigarh University. In 2020, 56 percent of the InsideIIM MBA community rejected the NIRF MBA Rankings. How accurate are the latest NIRF 2021 MBA Rankings? Here are all the key highlights.

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Can You Land A Job At Aditya Birla Group?

Can You Land A Job At Aditya Birla Group?

Aditya Birla Group is a conglomerate that has made its presence felt in almost every vertical out there. And thus the group is always on the lookout for fresh talent that brings new ideas and rigor to the system. Aditya Birla Group Young Talent Management team makes sure every year this requirement is filled with the top minds of major B-schools across the country. In this video, you would get an opportunity to know more about how you can also be part of the ever-growing world of opportunities at ABG. What route can you take and how some of the students from different B-schools secured their place after a challenging summer internship experience last year!

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MBA Student | InsideIIM