Why E-Commerce Marketing Is The Next Big Thing Ft. Urvi Ved, Kohler, ex-ITC, ex-Mondelez, IIM-I Alum
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
