The moment we hear IIM Kashipur we relish the scenic beauty of the majestic Himalayas lining up this exalted building of bricks. IIM in the North(as it's fondly called) is bestowed not only with the stunning beauty of nature but also ensures wholesome experience to academic rigor. So, we have come up with the 10 best highlights which make IIM Kashipur the nostalgic addition to students’ memory lane.
A team of IIM Ahmedabad students associated with the Product Management clubs of PGP and PGPX programs has created a compendium to help students and professionals aspiring for product management roles.
You may watch the session here!
What does it take to set up and grow an online vs offline retail business in the country? For guiding us through this, in this webinar, we are looking forward to hosting Nishiggandha Kerure, Brand Manager, Nykaa, who has phenomenal experience in shaping brand strategies for some of the most popular beauty & personal care products. Previously, she has also worked with the L’Oréal group for 3.5 years in various Sales and Marketing roles across categories of skincare, makeup, and haircare.
2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
I bring to you an interesting conversation on the changing landscape of the FMCG industry in India, in a bid to demystify the intersection between E-commerce, Sales and Marketing. We have with us Mr. Taman Deep Singh Bajaj, a distinguished alumnus of MDI, Gurgaon, a seasoned CPG professional with his experience spanning more than 7 years across various domains from Sales, E-commerce Merchandising, Category and Brand Management and P&L Management.
Directed by S.S. Rajamouli, Baahubali is the most expensive Indian film with a budget estimated at 250 Crore INR. And when it released, Baahubali (part 1) was the 39th highest-grossing film of 2017, grossing over ₹14.169 billion (US$218 million) in India and over ₹2.896 billion (US$44 million) overseas, for a worldwide gross of ₹17.065 billion (US$262 million) by September 2017. How did an Indian film become India’s answer to Sparta or Ben-Hur? Despite such a giant budget, how did Baahubali gross such profits? In today’s case, we look at the factors for Baahubali’s phenomenal success.
Budget 2021, Republic Day, and a rally at the Red Fort turning violent. Trends that will shape the "next normal," the world post-COVID 19. All this in today's news bulletin. Especially check out our synopsis of the challenges faced by the FM before budget 2021. Read on!
