2020 was something which the world was not prepared for. It caught us off guard & made us rethink everything in our lifestyles. The business world learned quite a few lessons and one of those learnings was ‘immunity’. Not just because so many brands took to launching ‘immunity building’ products, but because building immunity against such widespread & profound breakdowns of the entire system became a necessity. It has become extremely important to create seamlessly merging worlds of physical, local and virtual into an omnichannel ecosystem for the customers. In a year where we looked at trends like #MicroInfluencers, #Local & #BackToTheRoots, we revisit Marketing, its new rules and the role of E-Commerce with a person who has almost a decade of experience navigating brands and categories to success.
This time, we’re here with our favourite series, Konversations in Quarantine, with Urvi Ved, Head of Brand and Marketing Communications at Kohler Co. She has previously worked with brands such as ITC and Mondelez International and is an IIM Indore alumna. Tune in at 6 PM on 31st January to listen to what she has to say about the marketing world, careers in it, her journey and some of the memorable experiences! This is a chance to ask your questions directly in the live session. Shoot your questions here.
Shoot Your Questions Here!
Make your marketing strategies ‘immune’ with E-Commerce Marketing Masterklass with Pragya Batra on 6th-7th February, 2021. Enhance your profile for a career transition to brands like Flipkart, Amazon, Udaan, Myntra, PayTM, etc. where you can earn a 7-figure salary! Register now!