How Tata Motors Markets Its Cars Ft. Nakul Gupta, Head Of Marketing, XLRI Alum
Driving is one of those rites of passages which we all look forward to. From getting your driving licences, to buying your first car, they are very special moments in your life. So what does it take to design a good car? What does it take to market this machine and make it a success? From making sure a car has the right specs, to ensuring that it is a desirable product for your audiences, the genesis and marketing of an automobile is quite an interesting task. Find out how experts do it in this episode of InsideIIM’s Career Podcast featuring Nakul Gupta, Head of Marketing, Utility Vehicles at Tata Motors.






