How Can Marketers Create Business Impact During This Economy? - Part 1
Currently, the whole world is fighting against the disaster caused by the coronavirus. It is not only affecting our health, but it is also adversely affecting our economy. These type of pandemic slowly kills the economy by breaking the global supply chain and lowering the consumption. People are not consuming goods and services at the rate they were consuming before. This leads to low sales for businesses. Businesses all over the world are reporting losses. If the present scenario continues for a long time, then we might see a recession too. Businesses are constraining their budget and are looking for a way to minimize their expenses. This makes the job of a marketeer difficult; now they are expected to increase their sales with a shoestring budget. In this article, we will try to look into various types of strategies that firms can adopt amidst a shoestring budget.
