MBA Student

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Aditya Birla - The Real Connect

Aditya Birla - The Real Connect

“Why Aditya Birla Group is big in my life?” When one speaks of the Aditya Birla Group, two verticals that spring to my mind which have become ubiquitous in my life are Vodafone Idea and Aditya Birla Capital. A conglomerate of this size is sure to have a great diversity of verticals. The ones mentioned above impact me individually daily.

Akshat Vijay
Why Aditya Birla Group is big in your life - Vishesh Sahni - NMIMS Mumbai

Why Aditya Birla Group is big in your life - Vishesh Sahni - NMIMS Mumbai

In the world where every product and brand is trying to grab your attention, there are some which stands apart and mesmerize you with their utility and value creation. One such brand is Aditya Birla Group. It is said that on average a person in India comes across 450 brands daily in one way or another. Without doubt, Aditya Birla Group (ABG) tops this list. From the cement in your wall to shirts and aluminium in your car, ABG is one such group without which our life may not be same as we know it.

Vishesh Sahni
How ABG made a difference in my life, MDI Gurgaon

How ABG made a difference in my life, MDI Gurgaon

As a young kid who wished to look dapper every time I go out, fashion and retail was everything to me. I can distinctly remember my first visit to an ‘Allen Solly’ store. That could have been the weirdest version of me till date I would say, at any place. I guess my eyes popped out drooling over the ‘bestest’ of collections and I can proudly say that ‘Allen Solly’ was my first ever branded shirt. It was just the beginning. The day before joining college, I was in a Pantaloon store getting my wardrobe ready and you can imagine how much of it has been a part and parcel of my life.

Abhijith Nandakaumar
MBA Student | InsideIIM