MBA Student

Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".

Niteen Bali22 Sept 2016

A Whirl Of Insights During My Summers At Pidilite – Shashank Saurav, SCMHRD Pune

The requiem of summers is something that latches on an informed MBA aspirant. Hence, summers is a linchpin of every MBA aspirant. So after the tribulations of the Summer Placement process, when I finally got into Pidlite I could count every second that had gotten into getting me there. Looking back on those two momentous months, I could flash through the whole journey in a wave of nostalgia.

SCMHRD Public Relations and Communications22 Sept 2016

My Tryst With Hector Beverages Pvt Ltd - Shanko Bag - IIM Kozhikode

There are only a few brands that would dare enter an industry dominated by the size and financial might of Coca Cola and Pepsi. Launched in 2013, Paper Boat of Hector Beverages Pvt Ltd is one such brand that has not only entered but managed to carve a niche for itself in this extremely cluttered and competitive industry. With online and offline marketing campaigns set against a backdrop of nostalgia and innocence and an aggressive sales strategy, their growth has been quite phenomenal.

Public relat IIM Kozhikode22 Sept 2016

3 Tips To Ace Your Summer Internship Interview

Summer Internship Interview processes have begun on many campuses. If not, rest assured they are around the corner. So sit tight, and to ace your summer internship interview, keep these things in mind:

Pooja Wanpal21 Sept 2016

Miles And Miles To Go At SPJIMR, Mumbai - CA Aman Agarwal

After getting two professional degrees prefixed to your name and working in an MNC with a secured job, the last thing you will think about is aspiring of MBA. After a long tiring day at work, looking at the CAT study materials needed much effort and it made me question myself if the efforts were really worth it. These efforts landed me into this prestigious B-School of India. Like every other MBA aspirant, my first aim was IIMs and I guess that was natural. But as the saying goes “Every Man has his Own Destiny” and SPJIMR was mine.

SPJIMR Mumbai21 Sept 2016

Maharajah's Makeover : Reviving Air India - Priyanka Grover, IIM Lucknow

Air India has been in deep waters for quite some time now. Its association with faulty airplanes, old crew members, and poor on-time records had stuck to the brand for long and it was high time the airline took a step to redeem its image among the customers.

Priyanka Grover21 Sept 2016

Snapping A Deal Through Festival Marketing - Views From Prabhakar

When Snapdeal made an announcement last week of spending Rs 200 crores this festival season on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, considered to be one of the busiest seasons for most marketers, one would have hardly expected anything out of the box except the enormous advertising spend.

Prabhakar Mundkur21 Sept 2016

JP Morgan Chase At IIM Lucknow - Summer Internship Interview Experiences – Chapter 5

Today we bring to you the summer internship selection experience of Kunal Jain, IIM Lucknow. He did his summer internship with JP Morgan Chase. He shares his interview process and a basic finance preparation guideline.