MBA Student

What Makes Mercur-I (The Marketing Club Of IIM Indore) So Awesome - Secy's views

If I had to describe it in one word, my journey as Mercur-I secretary has been revealing. But fortunately I don't have to sum up this fantastic journey yet. It's a name that precedes its presence. Being one of the biggest brands ever created in IIM Indore, Mercur-I is becoming larger and better, a true representation of the institute. Beginning in '03, this club has grown on to become every budding marketer's destination at Planet I.

IIM Indore25 Sept 2016

Life At DMS IIT Delhi - Volume 1.0

"I have always been a sportsman. It's not the adrenaline pump that excites me about sports but the peace of mind that I get when I realize that when others choose to dream, I choose to mark my way towards glory."

Media Cell DMS, IIT Delhi25 Sept 2016

Lattice 2016: “Make It Happen” - IIM Calcutta PGPEX

As the quote by Michael Jordan states “Some people want it to happen, some wish it would happen and others Make It Happen".

PGPEX IIM Calcutta25 Sept 2016

'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai

In 1972, an Uruguayan chartered flight carrying 45 people, which included a rugby union team, their family and friends, crashed in the Andes mountains. 27 people survived the crash and sought shelter in the wreckage of the flight. However, an avalanche, and injuries as well as the cold took many lives, and only 16 people survived the incident. Stranded in the Andes mountains, they battled the harsh elements, and had little food and no fuel. They ultimately had to resort to eating the dead. Two members from the group undertook a gruelling 10 day trek across the mountainous landscape, and were finally found by a Chilean arriero. The rest of the survivors were then rescued. A film was made on this incident in 1993, titled ‘Alive’.

Pooja Wanpal25 Sept 2016

Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS

The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.

Rajesh Srivastava23 Sept 2016

Crime In Sweden: Fact vs Fiction - Shubham Chakraborty, XLRI Jamshedpur

I love reading, not just a particular genre, but all of them. I enjoy devouring everything from ancient Greek mythology to modern high fantasy, from the exploits of Sherlock Holmes to modern high fantasy like Game of Thrones. As a reader, I’ve noticed a trend in the past few years that has caught my fascination.

Shubham Chakraborty23 Sept 2016

Go To Formula E, Win 5 Lacs, Be on National TV - This Is The Mahindra War Room

Life of a b-school student can often feel like a battlefield. Sometimes it may even feel like going to a gunfight with a knife. Every day is a new fight to be won. You win some, you lose some. But these battles help you fight the war. Small victories and huge defeats only make you stronger to be able to win the war. And that's the whole point, isn't it? B-schools are battlefields that equip you to emerge victorious at the war in the business world. And where there's a battle, there will be chaos, and with chaos comes the opportunity to restore order. Sun Tzu said, "Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win." To win first, you need to fight in the battlefield. Lose if you must, because when you lose you learn. And in this endeavor to help you learn more, to prepare you for the war, Ares, the Greek God of War along with Mahindra and Mahindra bring to you the Mahindra War Room.

InsideIIM Career Services23 Sept 2016

Three Musketeers Of The Business World: Pathos, Ethos And Logos - Marico's Next Gen

The process of Critical Thinking is inherent in everyone and is often the means to make the best decisions. While critical thinking is important, it often ignores the people involved and their emotions. It may help you arrive at the most logical conclusion, but that might not be enough to get your work done. Krishna Pratap Ramesh faced the same issue. A chemical engineer, NITIE alumnus and currently a Management Trainee at Marico, Krishna is an out and out logical person. Being an engineer, he had a very logical bent of mind and always placed ‘logic’ on a pedestal. He says, “I used to be a super logical person. I needed everything in a logical order and had a clear idea what should be done when, as guided by logic. When something did not go well despite the logic being precise, I would get irritated. That’s when my super-boss made me understand that everything doesn’t work according to logic all the time. The sequence usually goes like this - pathos, ethos and logos, i.e. emotions, followed by trust, and lastly, logic. This was something I had never considered and turned out to be the biggest learning for me when I interned with Marico.”