Wake up! The case study season is here. If you are in a B-school, you are already familiar with this term - if you are an aspirant - well, hunker down, grit your teeth and just face it, because here is a heads up for you - case studies are going to take over your lives quite soon. You are welcome, by the way.
Sometimes it’s as simple as making your audience smile. Riding high on a wave of nostalgia of the ‘90s kids surrounding the Pokémon franchisee, Pokémon Go has taken the world by storm. The location-based, augmented reality (AR) mobile gaming app has gone viral, and its success may be attributed to the fact that it is helping young adults to rediscover their childhood dreams. For most ‘90s kids, it was a ritual to sit and watch the show at 5:00 pm after school every day. Cashing in on this memory, Niantic Inc. has made a game where players roam around, smartphone in hand, with an intention of capturing nearby Pokémons by flicking their Poké Balls. Just by staying hooked to your smartphone, you get to fulfill your fantasy of catching all the Pokémons.
The months of July-August in India witness the Monsoon in all its glory. There is greenery and freshness all around, life springs from every crack and crevice, flora and fauna thrives.
As a part of their ‘Make-a-Difference’ project, aimed at finding solutions for social issues in Trichy and parts of Tamil Nadu, a six member team from Indian Institute of Management Tiruchirappalli in collaboration with Holy Cross Service Society, a NGO operating in Trichy city, took up the issue of students dropping out from high schools and to come up with a feasible solution to reduce this number. Speaking about their project, the students said, “The dropout rates in schools at Tamil Nadu has reached alarming heights during the last decade or so. The drop rate between classes 1 to 10 is more than 30% and the reasons for this are plenty. We wanted to understand the factors which force students to quit school”
Symbiosis School of Media and Communication (SSMC) - Bengaluru in collaboration with SPIC MACAY (Society for the promotion of Indian classical music and Culture Amongst Youth) is organizing YAMINI - an all-night Indian classical music and dance concert series on the lawns of Symbiosis International University (SIU), Bengaluru. India’s most renowned Flautist Pt. Hariprasad Chaurasia will give the inaugural performance on 14th August at 7p.m. The other performances will go on till 7 a.m. on 15th August morning heralding into the dawn of Independence Day. It is open to public and is non-ticketed.
At SPJIMR (S.P. Jain Institute of Management & Research), we dare to think differently. Have the courage to act with purpose, the heart to follow through.
SCMHRD, one of the top B-schools in the country, houses not only the crème de la crème of the minds across the world, but also the most talented minds. Few of these talented minds came together 8 years back and decided to help solve a world problem of grave concern, seen yet unseen by many. The problem is that of trafficking of humans. They named themselves S.H.A.P.A.T.H., which means to take a pledge, and they did exactly that, they took a pledge to act. Act for Awareness, Prevention and Action against trafficking of humans. This initiative of theirs led them to associate with an NGO, Saheli, which helps nurture abandoned kids of trafficked women and a few others.
Around 596 students from 25 countries participated in a rhapsody of 14 different cultural and sports events at Utopia 2016, the International Cultural Fest of Symbiosis Institute of Business Management (SIBM) Bengaluru, held on 31st July, 2016. The students were predominantly from countries like Nigeria, Afghanistan, Nepal, Mauritius, Congo, etc.
