MBA Student

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2 Years Into "Make In India" Initiative, Where Are We So far? - Pragati, IMI Kolkata

2 Years Into "Make In India" Initiative, Where Are We So far? - Pragati, IMI Kolkata

The major difference between the high-income and low-income economies lies in the extent to which the country is industrialized. The economies have transitioned from low income to high income by undergoing industrialization, reducing their dependence on agriculture and natural resources and thereby showcasing a globally attractive market for investments. And by using the term ‘industrialization’, it means the advancing manufacturing of goods and services and making sure that it contributes to the highest percentage of the GDP.

IMI KOLKATA
The Art Of Cause Marketing - Priyanka From IIM Lucknow

The Art Of Cause Marketing - Priyanka From IIM Lucknow

Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s aware consumers and is much sought after by most of the organisations to market themselves. The percentage of consumers who shift brands just because of their association with a social cause is as high as 87% and this preference is increasing at an alarming rate.

Priyanka Grover
Red Bricks Are A Different Story Altogether...

Red Bricks Are A Different Story Altogether...

The glimpse of the monumental masterpiece is an eternal bliss in itself. Generations have been nurtured and provided wings to fly high. Wings that are crafted in the red rigour and branded for life. The red bricks are a different story altogether, with a past of grandeur and a future of hope. Indian Institute of Management, Lucknow is thriving in its 32nd phase of morphosis with every passing day. The institute takes pride in being the most rigorous management programme in the country and so do its red bricks. Moulded in perfection, they are the perennial witness of unending zeal and limitless load embedded in the entire 20 months of curriculum.

Subhra Pratim Halder
Internship Experience With Aditya Birla Group - Amit, TISS Mumbai

Internship Experience With Aditya Birla Group - Amit, TISS Mumbai

When you start to embrace situations with an unbiased mind and question the status quo, you realise that the knowledge you have gained is just a drop in the ocean. In a line, that is how I would describe my internship experience at Aditya Birla Group. I interned with Aditya Birla Group, Pulp & Fibre Business. The start was exceptional with a day which started by an overview by Chief Economist Mr. Ajit Ranade, from the human resource perspective having such a position in the organisation points towards visioning mentality. The day ended with a fun filled session by Mr. Akash Gautam, it was very the message came clearly that it is fine to make mistakes but it is important to try. I worked with Learning and Development team at ABG- Pulp & Fibre Business. I would say that I was able to touch on every facet of learning & development starting from content identification, development and delivery. The best part of my internship experience at ABG was my visit to the plants in Kharach, Gujrat and Nagda, Madhya Pradesh. The design of a technical competency framework required me to understand end to end processes and interview employees at all levels. The experience was exhilarating and I was only one who would be sad at 5 pm, when the plant siren brought it to a halt. The delicious food was soother but I would sleep with excitement for the next day, that I would meet a person who spent his entire lifetime in the very same place and does not have a flicker of regret. The internship was going, how it would go for any normal intern, you work hard for the glory letter at the end but the turning point came when I met with an accident, where I cheated death.

Amit Wali
Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart

Indian Start-ups And The Certain But Uncertain Industry-leading Position Of Flipkart

In India, start-ups are blooming in various fields ranging from education, IT, real-estate, e-commerce etc. Various initiatives have been taken by government to promote start-ups. Some initiatives like ‘Start-up India’, ‘Make in India’ and ‘Mudra Bank’ have helped the start-ups in terms of tax exemption, capitalization etc. But the problem has not been solved at the grass roots level. The issue of execution still remains an issue in the country.

Nikhita Basti