Evolving Consumer Trends That Could Change India In 2016
Marketing being an inaccurate and instinctive science, needs to always show signs of change and conform to new shoppers, their mentalities and conduct and different changes in the commercial center and economy. While digital marketing has made extraordinary steps in the most recent couple of years, innovation as a rule is moving too quick to market to stay aware of. Here are a few patterns that marketers may need in 2016.
Edgar Stephens
How Safe Are The World’s Safest Airlines?
At 1 pm local time on August 3, 2016, an Emirates Airlines plane crash landed at Dubai airport after catching fire, mid air and burst into flames shortly thereafter.
Srinivasan R
Patriotism And Love For Sport - As A Brand Tactic - Views From Prabhakar
I don’t think we have ever had a formal study of patriotic brands in India, although several brands have pledged their patriotism, but in the US where brands are continuously studied for their degree of Patriotism, brands like Jeep, Hershey’s, Coke, Levis, Ford, Wal-Mart, Campbell’s and others have stood out as patriotic brands. An annual research study finds out which brands were most associated with the value of patriotism. Quite often when we say American icon, I guess what we are really referring to are patriotic brands. Largely, it has to do with being an American company or really being made in the U.S.A. In the 2016 research, a national sample of 4,750 consumers, 16 to 65, evaluated 248 brands across a collection of 35 cross-category values. Consumers identified the following brands as leading 2016’s patriotism parade. Percentages indicate brands’ emotional engagement strength for the individual value of patriotism.
Prabhakar Mundkur
China - Rewarding Innovation & Making Medicines Affordable - Chirag From IIM Nagpur
The Chinese Pharma industry is worth $105 billion and is second biggest market after the US. This industry has been growing at an average rate of 16.72% annually over the last few decades. The pharma industry in China is forecasted to reach $158 billion in 2016 and grow at a rate of 7.7% till 2019. The remarkable growth has been made possible by a slew of measures undertaken by the government to foster the health of the industry.
Nexus - Media & PR Club, IIM Nagpur
What Is Political Consulting And Should You Take It Up As A Career
Every day, I get at least one e-mail asking me how someone could become a political consultant. While it is not possible to answer every e-mail to everyone's satisfaction, a short article on the industry could perhaps give a good understanding of what the industry is all about and help take decisions that suits one's career.
Subhash Chandra
Flipkart, Myntra, Jabong - A Story Of Consolidation
Myntra, owned by Flipkart recently acquired Jabong for $ 70 million in cash from Global Fashion Group (GFG). This came after GFG had received multiple bids in the past one year from firms like Amazon, Snapdeal, Aditya Birla Group & Future Group.
Abishake Koul
Decoding Social Listening - Priyanka From IIM Lucknow
As the competition for customer attention becomes fierce, many a brands, companies and start-ups are moving towards social listening as a way to gain those brownie points from the consumers. Social listening is a tool that helps identify the perceptions and opinions of the various stakeholders, about the different products, brands and organisations, on the social platform.
Priyanka Grover