Interview With The Viral Fever (TVF) Founder - Strategy With RS
Friends, have you ever desired to get inside the minds of young, successful entrepreneurs, who have created successful business that we admire envy and love in equal measure?
Rajesh Srivastava
What Investment Banking Is All About
Deal making is akin to a magic trick. Being an investment banker for better part of my post MBA life, I have participated in and witnessed many such conjurings. M&A transactions are intricate and tedious, sometimes taking well over two years to culminate. It is in the best interest of all the stakeholders to close the deal as quickly as possible. Enter the investment banker. The banker dons the hat of a magician and performs the most complicated of magic tricks possible in the financial and strategic domain. And as with all great magic tricks, there are three major acts — the Pledge, the Turn and the Prestige.
sougata roy
“If you don’t follow your heart, you might spend the rest of your life wishing you had”- Anonymous
When your mid-term is four days away, a quiz awaits you in three days, and a senior asks whether you want to play a role in the drama to be performed at Valhalla – the sports and cultural fest of XLRI, in two days’ time, the first instinct of any first year IIM student, struggling with her Greek and Hebrew subjects, would be to say “NO!!! Are you freaking crazy?” I had the same feeling at first, although I could feel a prick within.
Nikhita Basti
BYOB – Blog Your Own Brand
Google has become a way of life, or I shall say way to the mind of the user. And the entrance is over populated. In such scenarios, you as a brand want the right information to reach your customer. Through the overload of information that circles the net, brands have to find a way to own the franchisee of its customer’s mind. Blog is one of the several ways of laying that strong foundation. Blog is a medium where you can converse with your consumer. In today’s scenario, where consumers are educated and much more aware, the brand has to make sure that they are hearing the right voice. Let’s take example of Nestle’s Maggie, which had been a hot topic in recent times. The consumers of Maggie were very much anxious of the news that surrounded the product. Consumers were googling about it, reading about it on the news columns. Though there was lot of information about it on the net, yet I think most of us were waiting to hear about it from the brand. Yes, we have social media platforms, and Nestle did start a campaign on the Twitter when the court gave them a clean chit, but the information on platforms gets lost somewhere amidst so many posts or tweets. So blogs can be a better medium to quench the thirst of your information seeking consumers.
Nikhita Basti
A Day In The Life Of A 3 Week Old PGP1 At SPJIMR Mumbai
Endless memories have been recalled over a cup of coffee, as to how exciting is the life of a fresher in a B school. Good memories start with ice breaker sessions to new found puppy love, while the same old mess food greets you with an eager smile, not to mention the absence of monetary freedom one may or may not have enjoyed. These are quite common in any B school, but SPJIMR has a neat trick up its sleeve. Welcome everyone to The Personal Growth Lab, aka PG Lab.
SPJIMR Mumbai
Diversity Is The Reality
Diversity isn’t just a buzz word anymore. Diversity is a fact of this faced paced, modern world.
Pooja Wanpal