MBA Student

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How Color Affects Marketing And Branding

How Color Affects Marketing And Branding

The study of color psychology can greatly help a designer to create not just beautiful but also a profitable product. Using colors in harmony with each other, you can greatly affect a visitor’s behavioral patterns. Color is as important as text: when combined masterfully, these two tools can ease the perception of the image and contribute to better memorability; when the combination is wrong, the outcome may be funny and awkward like this.

Brian Jens
Internship Diaries – The Girl In The New City (Hyderabad)

Internship Diaries – The Girl In The New City (Hyderabad)

Summer internships give the first taste of intense competition in a B-school. The shortlists and the interviews could all get very intimidating but I was extremely fortunate to have been selected by HCCBPL, the biggest bottling partner of Coca Cola India and the biggest member of the Bottling Investment Group. A few months passed by, the first year was over and it was time for the Internship. I was very excited because it was a huge opportunity and I was supposed to work in Hyderabad, a city I always wanted to explore and stay in. It felt like everything was just so perfect.

Illuminatix Old Campus
My Experiences In China - Anubhav From IIM Shillong

My Experiences In China - Anubhav From IIM Shillong

China was a new, different, unpredictable country for me to understand while looking at it from outside. My first understanding about China was that it is a closed country, not easy to survive, one cannot have a book of set rules to do business with Chinese people, no democracy, highly polluted nation, one child policy and what not.

Anubhav Singhal