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Coldplay v/s British Airways : The Great Indian Paradox

Coldplay v/s British Airways : The Great Indian Paradox

India went up in arms last week when the Coldplay video Hymn for the Weekend went online, probably as a prelude to the Super Bowl 50 scheduled in a few days from now, sparking off a furious cultural debate.  People objected to the  stereotypes in the video.  Nothing wrong with stereotypes. After all the dictionary meaning of stereotype is 'a widely held but fixed and oversimplified image or idea of a particular type of person or thing.' For the masses stereotypes should work well, except that the people who criticised it for being a stereotype were from the upper echelons of Indian society (probably Coldplay target groups in India) who no doubt detest the stereotype. Because they want to think of the stereotype as the past.  Others spoke of cultural appropriation.  Cultural appropriation is a big word and  typically involves members of a dominant group exploiting the culture of less privileged groups — often with little understanding of the latter’s history, experience and traditions.  So I am not sure the phrase was being used in the right context. Unless we look at ourselves as the less privileged group here, which would indeed be very unfortunate.

Prabhakar Mundkur