Life through a brand's lens
As a student pursuing my MBA in marketing, I’ve always held retail close to my heart. It has evolved along the years as I have, and it almost translates into a personal journey of growth for me and my family.
As a student pursuing my MBA in marketing, I’ve always held retail close to my heart. It has evolved along the years as I have, and it almost translates into a personal journey of growth for me and my family.
As a student pursuing my MBA in marketing, I’ve always held retail close to my heart. It has evolved along the years as I have, and it almost translates into a personal journey of growth for me and my family.
The Aditya Birla Group is India’s first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. Its state of the art manufacturing unit and sectoral services span not only India but also to other countries like Thailand, Laos, Indonesia, Malaysia, Philippines, Canada, Egypt and Australia.
In the month of August 2017, it was the time of onset of Placement season in my engineering college in Vadodara. Never in life had I wore formal clothes, before I was compelled to wear it for my first placement. Being in a small city having only 3-4 big malls at that time, I went to Vadodara Central, which was the first big mall built in the city. There, I saw the brand Van Heusen and I instantly fell in love with the collection. I have fuller hips and thighs with narrow shoulders, and it has always been difficult for me to find something that fits me well. Surprisingly, the shirts available here fit me perfectly. I did not even visit any other brand and selected a light pink shirt within 5 minutes of trying it. I was so happy with my shirt that I showed it to all my friends. It was the first time I purchased a formal shirt.
Aditya Birla Group is one of the biggest conglomerate present in India today and is now an integral part of our lives. It is one of those distinctive brands that satisfies the needs of people from all sections. It has been changing lives, since 1857 led by Seth Shiv Narayan Birla, of not only upper-class people but also of those from the middle and lower class. It has its spectrum in all the sectors, be it banking, metals, textiles, financial services and many more. It will meet you in all walks of your life.