We got this wonderful opportunity to interview managers at Aditya Birla Group who were a part of the Aditya Birla Group Leadership Program (ABGLP). They shared their experience of working with the Aditya Birla Group and their journey so far.
Do you want to be prepared for any type of case study during internship or placement interviews? Do you want test your understanding of basic marketing concepts, frameworks and elements? Solve this case study, brought to you by InsideIIM in association with ABGLP and show off how well you know your marketing management curriculum!
The one name resonating with the association of the smallest things in our life. And at the core of it proudly stands Aditya Birla Group making lives simpler, easier and approachable. A conglomerate that has been there for even the smallest part of our lives.ABG taught us to speak with an Idea to change our lives bringing us closer than ever before.
Why ABG is BIG in my life?
Part 1 : Why Aditya Birla Group is big in my life
“Be the change that you wish to see in the world.”― Mahatma Gandhi
Started in 1857 in a small village in Rajasthan, Aditya Birla Group has been successful in creating an entire ecosystem of products that do not require a person to step out of it for any requirements. Their product portfolio ranges form fashion clothing, financial services, cement, metals, textiles, chemicals, banking to carbon black. They try and touch every part of a consumers life.
