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Aditya Birla Group: Changing lives everyday,Talina Mishra,XIMB-XAHR

Aditya Birla Group: Changing lives everyday,Talina Mishra,XIMB-XAHR

Aditya Birla Group has played an essential role in the lives of all Indians by expanding its business in critical sectors such as textiles, cement, chemicals and aluminium since the pre independence days. Staying true to its tagline “Taking India to the World”, it has emerged to be one of the globally leading firms in our country. From using Johnson products as a child to corporate clothing by Van Heusen and Allen Solly, Aditya Birla Group has been a part of my life for all these years. I remember how me and my friends were so excited to see what each one of us brought to school for lunch every day. We unraveled our joy by opening our boxes packed perfectly with Freshwrapp, another product of the conglomerate. I remember buying my clothes only from Pantaloons for quite long, as I loved the collection of clothing available there. Pantaloons happened to be one of the most successful clothing ventures of the company. Aditya Birla Group is known for its in-house brands that instill reliability and trust among the masses due to the quality of the products. The first mobile phone bought by my father and many other family members I know, had an idea sim and the conglomerate was successful in making a mark for its low-priced telecom services. Having ventured into the Telecom sector by the Idea-Vodafone merger now, it has shown its remarkable prowess in understanding Indian market and providing 4G services at competitive prices. This conglomerate has penetrated the Indian construction business as well, through its well-known subsidiary-Ultratech cement and it provides the most widely used construction products across India. Aditya Birla Group has shown its excellence not only in the field of business, but also in its corporate social responsibility activities. Just like its insignia of sun rays, it has been shining through the people’s lives by encouraging women empowerment, sustainability and education. It is known for its scholarship initiatives and trainings for women enabling them to become entrepreneurs. Aditya Birla Group, has in every way, enriched our lives with their contribution to the society.

Talina Mishra
Making man and vision work for the best of this world since 1857, IMI New Delhi

Making man and vision work for the best of this world since 1857, IMI New Delhi

When it comes to the development and infrastructure in the country, how can anyone forget the Birlas? They are having their massive contribution in equalizing the nation's economy and bringing it on the global chart. However, here we'll not talk about the current statistics of the Birla empire but how the Birla empire came into existence.

AKASH SHRIVASTAVA
Aditya Birla - A Home_Goa Institute of Management

Aditya Birla - A Home_Goa Institute of Management

To build a home is one of the dreams of a common man. Since my childhood I lived with my family in a rented apartment. My father the only earning person of my family always gave priority to our education (me & my elder sister). He always dreamed about building his own house, but constant price hikes could not dare him to compromise on our education & living expenses. That was the time when me & my sister took some of the decisions like not subscribing TV cable connection, doing self study rather than going for tuition, playing outdoor games instead of buying video games,etc. By doing so we inculcated money saving habit into ourselves and helped father in his savings to build our house. We bought a plot, started building foundation where Aditya Birla's Ultratech Cement was our first choice. I was then in 9th STD, when I asked father of using other cheap cement as it would save our cost. I still remember my father replying, "HOMES ARE BUILT ONLY ONCE & FOREVER. A good quality cement will give longer life to our house. That was my fist impression about Ultratech Cement which had a touch of reliability & trust factor.

Anvit Nigavekar
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