Aditya Birla Group: Changing lives everyday,Talina Mishra,XIMB-XAHR
Aditya Birla Group has played an essential role in the lives of all Indians by expanding its business in critical sectors such as textiles, cement, chemicals and aluminium since the pre independence days. Staying true to its tagline “Taking India to the World”, it has emerged to be one of the globally leading firms in our country. From using Johnson products as a child to corporate clothing by Van Heusen and Allen Solly, Aditya Birla Group has been a part of my life for all these years. I remember how me and my friends were so excited to see what each one of us brought to school for lunch every day. We unraveled our joy by opening our boxes packed perfectly with Freshwrapp, another product of the conglomerate. I remember buying my clothes only from Pantaloons for quite long, as I loved the collection of clothing available there. Pantaloons happened to be one of the most successful clothing ventures of the company. Aditya Birla Group is known for its in-house brands that instill reliability and trust among the masses due to the quality of the products. The first mobile phone bought by my father and many other family members I know, had an idea sim and the conglomerate was successful in making a mark for its low-priced telecom services. Having ventured into the Telecom sector by the Idea-Vodafone merger now, it has shown its remarkable prowess in understanding Indian market and providing 4G services at competitive prices. This conglomerate has penetrated the Indian construction business as well, through its well-known subsidiary-Ultratech cement and it provides the most widely used construction products across India. Aditya Birla Group has shown its excellence not only in the field of business, but also in its corporate social responsibility activities. Just like its insignia of sun rays, it has been shining through the people’s lives by encouraging women empowerment, sustainability and education. It is known for its scholarship initiatives and trainings for women enabling them to become entrepreneurs. Aditya Birla Group, has in every way, enriched our lives with their contribution to the society.



