An Idea That Actually Changed Our Lives – IIM Kashipur
An Idea That Actually Changed Our Lives – IIM Kashipur
Vishvendra Singh Tomar
ABG -A Big Group binds peoples' lives meticulously
ABG touches millions in the world…
Srinivas Yatirajam
Make it BIG!_Goa Institute of Management
Well I knew Aditya Birla Group was big, but old!!. 1857, this is like the era of rani Laxmibai and Tantia Topey. Battels on horsebacks with swords in hands. This came a bit shock to me though. Aditya Birla group has been an India much larger and diversified than it is today, and been a part since. I won’t be surprised if it’s not just big in my life but in my great grandfathers as well. One thing that first comes to mind with Aditya Birla is the idea sim card. Well Well, it was like the most trusted network, at least in Maharashtra as far as i know, in terms or network connectivity. Of course it was our first sim, in around 2005. 1 sim for a family of 5. Phone calls those days were a luxury than a necessity or niche, unlike today. Put the phone on speaker, entire family sitting around the phone and taking turns to talk with grandma, in a village miles away. Yes village, in 2005, that was the reach of idea then, where some operators still struggle to reach. And who can forget birla cement ads. A 90s kid have that tagline hidden deep inside his subconscious brain, with Arnold holding buildings in his arms, Birla Cement. Real shocks were now, when I was reading about ABG to write this article and saw few fashion brands I use in their portfolio. Brands I thought were too far for Indian manufacturers to chase, to compete with, were Indian!
Shivdutt Deshmukh
ABG(Affecting Billions around the Globe) - Anant Tomar, XIMB
Aditya Birla Group is an Indian conglomerate having interests in a wide range of sectors like telecom, BPO, IT industry, cement industry, textile industry and much more spread across 35 countries. Having a presence so diverse enables ABG to impact the lives of people across different dimensions. But according to me, what has impacted my life the most was the fashion and retail arm of ABG. There was a time when people used to go from shop to shop to find clothes that are fashionable, comfortable, within budget and trendy. ABG brought a variety of brands under one roof and called it Aditya Birla Fashion and Retail Limited (ABFRL). Pantaloons is still the most synonymous word for a full-fledged family shopping spree typically for marriage or function. I remember how in my cousin’s marriage, my family members and I trusted blindly on Pantaloons for all our needs and were not disappointed. One can still find many Pantaloons bags (eco-friendly) lying around my house. The luxury and trust associated with brands like Van Heusen, Allen Solly, and Peter England makes many still believe that they are foreign brands and are taken aback when they hear that they belong to our very own ABG. I get all my casuals, formals, semi-formals from an Aditya Birla Group brand. Throughout my life, I have been amused by the grandeur of the Aditya Birla Group. One can never forget those school jokes like- “You are so rich, are you a Birla?”. Such was the impact ABG had on us back then and still never ceases to amuse us. Man’s basic desire is clothing and I am blessed to have it covered by Aditya Birla Group. The one thing that further amuses me about ABG is its work related to Corporate Social Responsibility. I was involved with an NGO which was doing work for the education of slum children and their well being. The work that ABG did for the education of girls and by building a sustainable livelihood for communities around its factories was commendable and touched the heart of every trusted customer including me. It even encouraged me to work harder for the society, to give back what we owe to it. ABG has had an impact that has shaped me as an individual and nothing can beat that.
Anant Tomar
An Idea That Actually Changed Our Lives – IIM Kashipur
An Idea That Actually Changed Our Lives – IIM Kashipur
Vishvendra Singh Tomar
ABG -A Big Group binds peoples' lives meticulously
ABG touches millions in the world…
Srinivas Yatirajam
Make it BIG!_Goa Institute of Management
Well I knew Aditya Birla Group was big, but old!!. 1857, this is like the era of rani Laxmibai and Tantia Topey. Battels on horsebacks with swords in hands. This came a bit shock to me though. Aditya Birla group has been an India much larger and diversified than it is today, and been a part since. I won’t be surprised if it’s not just big in my life but in my great grandfathers as well. One thing that first comes to mind with Aditya Birla is the idea sim card. Well Well, it was like the most trusted network, at least in Maharashtra as far as i know, in terms or network connectivity. Of course it was our first sim, in around 2005. 1 sim for a family of 5. Phone calls those days were a luxury than a necessity or niche, unlike today. Put the phone on speaker, entire family sitting around the phone and taking turns to talk with grandma, in a village miles away. Yes village, in 2005, that was the reach of idea then, where some operators still struggle to reach. And who can forget birla cement ads. A 90s kid have that tagline hidden deep inside his subconscious brain, with Arnold holding buildings in his arms, Birla Cement. Real shocks were now, when I was reading about ABG to write this article and saw few fashion brands I use in their portfolio. Brands I thought were too far for Indian manufacturers to chase, to compete with, were Indian!
Shivdutt Deshmukh
ABG(Affecting Billions around the Globe) - Anant Tomar, XIMB
Aditya Birla Group is an Indian conglomerate having interests in a wide range of sectors like telecom, BPO, IT industry, cement industry, textile industry and much more spread across 35 countries. Having a presence so diverse enables ABG to impact the lives of people across different dimensions. But according to me, what has impacted my life the most was the fashion and retail arm of ABG. There was a time when people used to go from shop to shop to find clothes that are fashionable, comfortable, within budget and trendy. ABG brought a variety of brands under one roof and called it Aditya Birla Fashion and Retail Limited (ABFRL). Pantaloons is still the most synonymous word for a full-fledged family shopping spree typically for marriage or function. I remember how in my cousin’s marriage, my family members and I trusted blindly on Pantaloons for all our needs and were not disappointed. One can still find many Pantaloons bags (eco-friendly) lying around my house. The luxury and trust associated with brands like Van Heusen, Allen Solly, and Peter England makes many still believe that they are foreign brands and are taken aback when they hear that they belong to our very own ABG. I get all my casuals, formals, semi-formals from an Aditya Birla Group brand. Throughout my life, I have been amused by the grandeur of the Aditya Birla Group. One can never forget those school jokes like- “You are so rich, are you a Birla?”. Such was the impact ABG had on us back then and still never ceases to amuse us. Man’s basic desire is clothing and I am blessed to have it covered by Aditya Birla Group. The one thing that further amuses me about ABG is its work related to Corporate Social Responsibility. I was involved with an NGO which was doing work for the education of slum children and their well being. The work that ABG did for the education of girls and by building a sustainable livelihood for communities around its factories was commendable and touched the heart of every trusted customer including me. It even encouraged me to work harder for the society, to give back what we owe to it. ABG has had an impact that has shaped me as an individual and nothing can beat that.
Anant Tomar