Nivedita Parulkar, a seasoned brand manager at Asian Paints had very different career goals. Starting off as a BSc in Life Sciences, Nivedita did a course correction and joined a B-school because she wanted to pursue a career in HR. But, as is the case with a lot of MBA students, she changed her career path after spending two years at NL Dalmia Institute of Management Studies & Research as a marketer. In this special episode of Konversations in Quarantine, Nivedita takes us through her journey of working with brands like Ogilvy, Madison World, Bosch Home Appliances and Asian Paints. How did she decide on choosing marketing to be her preferred career and what is the absolute must that marketers of today should understand about marketing.
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Nivedita spent two of her productive and formative years at NL Dalmia, understanding the varied nuances of the business world. It's here that she learnt about handling real life marketing challenges and it helped her in turn make her career choice. In this video, she talks in detail about her experience with the companies she has worked in. What are the pros and cons of working in an agency and how Digital has taken over the world of marketing substantially.
Tell us in the comments below if you feel Digital has changed the way marketing works and what according to you are some of the careers that will see digital intervention more in the future?
To know more about Nivedita’s B-school, you can click on the link here: http://bit.ly/2M9n4Pb
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