Marketing is about constant innovation. And it is this constant urge to innovate that led Kiran Shah to take a journey back from his cozy corporate job of a global brand manager in Singapore. He came back to his roots, to the very streets of Mumbai where he had seen his family business grow. In this video, Kiran talks in detail about the challenges he took up after coming back, what were some innovations he worked on, how he used his corporate experience to change the face of the family business and what you can learn from his journey about brand building.