These five hours of discussion actually gave valuable lessons and insights not only in the world of customization business but also to the intricacies of entrepreneurship, leadership and designing and understanding customer psychology . It was a sheer realization how a business can be an amalgamation of one’s passion, hobby and work.
But the excitement grew manifold , when I got to take a ride in a plush new DC Avanti Roadster at his facility . The car roared like anything with its massive 250 bhp engine , which allowed it to speed up from 0 to 100 Kmph in 6 seconds. The next day ,Mr Chhabaria invited me to his private art gallery , where I came across some of the magnificent 3D paintings of sign arts from oil to acrylic. He explained me how his art proves to be a delighter for his customers. The man was a master of studying the customer psychology and was a perfectionist in creating products as desired by his customers. I came across cases , where customers couldn’t put their imagination in words and DC being a master in customer psychology , would create the exact replica based on customers gestures , reflexes and their profiles. I tried to garner as this art of customer profiling and steering a customer to a product of their desire.
Overall it was a once in a lifetime experience to know such a niche business from the person , who actually started this ecosystem in the country. The next week was spent on ideating the approach , preparing timelines and visiting customers and other stakeholders in various metro cities of the country to get a primary insight of the products and devising a road map for the business.
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