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Bollywood

9 Stories

Marketing Lessons From Bollywood - Konversations Unplugged #5

First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was

Marketing Lessons From Bollywood - Konversations Unplugged #4

A toothpaste. A soap. Utensils. Cabs. Bottles. Things.

Marketing Lessons From Bollywood - Konversations Unplugged #2

Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you

Marketing Lessons From Bollywood - Konversations Unplugged #1

Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai...

Marketing Lessons From Bollywood - Konversations Unplugged

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite

Film Summit 2017 - Changing The Way Films Are Perceived

In a country as culturally diverse as India, films are one of the few things that are followed religiously by most. Celebrities associated with films are revered. Yet, if any

Business Lessons From Shah Rukh Khan

“Ammi jaan kehti thi, koi dhandha chota nahi hota, aur dhandhe se bada koi dharam nahi hota”, this dialogue of Shah Rukh Khan from his recent movie, Raees, is a