"Katappa ne Baahubali ko kyun mara?"
A question that vexed and irritated us for the longest time. But it made a place in public consciousness. At one point some time back, we were quoting this question at every other opportunity. If only to exclaim on its uselessness. WhatsApp messages, memes, Facebook statuses. It was everywhere.
When Baahubali 2 released, it soon became one of the highest earning movies in Bollywood. Clocking up an impressive Rs 40+ crore on its first day, its box office collections crossed the Rs 100 crore mark by the end of its opening weekend.
Why tho? What's the reason the film received such an amazing response? Diptakirti Chaudhuri explains his take on the "Baahubali Phenomenon" in this podcast.
Check out the entire podcast here.
In this candid Konversations #Unplugged podcast with Diptakirti Chaudhuri, Head of Marketing, Manipal Global Education Services, find out all about the business of Bollywood, marketing fundas, our favourite films and film makers. Figure out some deep WHYs from our favourite movies in this podcast.