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Marketing Lessons From Bollywood - Konversations Unplugged #6
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged #6

14 Dec 2017 · 1 min read

"Katappa ne Baahubali ko kyun mara?" A question that vexed and irritated us for the longest time. But it made a place in public consciousness. At one point some time back, we were quoting this questi…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #5
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged #5

14 Dec 2017 · 1 min read

First, there was the Opera. Plays, and live performances preceded the invention of the camera. But the camera brought the 70 mm silver screen to the world. And there was no looking back. Next? There …

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #4
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged #4

12 Dec 2017 · 1 min read

A toothpaste. A soap. Utensils. Cabs. Bottles. Things. These solve real problems. But films? Zero on the problem solving scale. They're purely entertainment. Sometimes, you could say they document th…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #2
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged #2

30 Nov 2017 · 1 min read

Ever noticed the similarity between a Karan Johar and a Yash Chopra film? The grand sets, gorgeous cast, glitz, glam and gold? Destination shoots, with special effects that make you want to attend we…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #1
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged #1

28 Nov 2017 · 1 min read

Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai..…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged
Bollywood

Marketing Lessons From Bollywood - Konversations Unplugged

22 Nov 2017 · 2 min read

Does Karan Johar stand for brand Yash Chopra on steroids? That and more in this podcast. What is a Brand? Brands and Bollywood? A fresh perspective on what our favourite filmmakers stand for in this …

InsideIIM

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Film Summit 2017 - Changing The Way Films Are Perceived
Bollywood

Film Summit 2017 - Changing The Way Films Are Perceived

19 Jul 2017 · 3 min read

In a country as culturally diverse as India, films are one of the few things that are followed religiously by most. Celebrities associated with films are revered. Yet, if any individual aspires to fo…

InsideIIM

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Business Lessons From Shah Rukh Khan
Bollywood

Business Lessons From Shah Rukh Khan

19 Jul 2017 · 3 min read

“Ammi jaan kehti thi, koi dhandha chota nahi hota, aur dhandhe se bada koi dharam nahi hota”, this dialogue of Shah Rukh Khan from his recent movie, Raees, is a good reflection of the alter-ego of th…

InsideIIM

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