Marketing Is A Science, Not An Art – Kunwarbir Singh, Brand Manager, Diageo

Kunwarbir (or as he likes to be called ‘KB’) has worked as a brand manager on brands like Titan, Britannia and now Diageo USL. He considered himself the dream friend of a to-be-married couple (for getting discounts on Tanishq jewellery for the bride and arranging for car-o-bars at the wedding for the groom). Here’s a glimpse of his session at Hard Rock Cafe, Bengaluru.

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