A Brazilian Restaurant Took Up The Cause Of Gender Inequality - Strategy With RS

This Unfair Menu was created by Ramona Restaurant to highlight the unfair salary gap that is widely prevalent in Brazil, between men & women - men are paid 30% more as compared to women for the same job. The restaurant wanted to highlight this blatant discrimination.

The gender inequality is not restricted to Brazil; it exists in most parts of the world.

McKinsey Global Institutes, did research on this aspect & presented in a report titled, ‘The Power of Parity: How advancing women’s equality can add $12 trillion to global growth’. The findings lays bare the disparity prevalent between men & women across the globe. I am taking the liberty of sharing a graph from this report – referenced above.

BTW do look were India stands in the graph referenced too.

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In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here