Why Aditya Birla Group is big in your life
Aditya Birla Group touches the lives of millions of people and families in India and my family is certainly one of them. If I try to think about the brands or products of Aditya Birla Group that have been used or are being used by my family, the list would just go on and on and will consist of brands like Allen Solly, Idea, Louis Philippe, Pantaloons, UltraTech Cement, Van Heusen, and many more.
But why Aditya Birla Group is big for me? Before I tell you the reason, let me tell you that my strongest connection with the Aditya Birla Group is through the brand, UltraTech Cement. Now you must be thinking, cement, how?
Let me tell you a story and take you a few years back when my parents decided to build our house. My father is a civil engineer with a work experience of more than 20 years now and he has seen it all, cement brands coming and going, over the years. Since my father was quite busy with his work, he decided to give the construction work to a contractor. So, one day the contractor and my father were having a discussion on what all brands would be used for the construction materials and when the discussion came to the cement brand, I clearly remember my father telling the contractor that only UltraTech cement would be used and not any other brand. I could sense the trust my father has on UltraTech cement and I think now it has inherited to me as well.
It is very interesting to see that the Aditya Birla Group brands have a connection with different generations of one family and I am sure this is not just the case with my family but there will be many more. For me, ABG is big because there is trust between the brands and the people.
Part B
Challenges! I’d say is something without which life would be very boring. It doesn’t mean challenges bring fun in life, or it may be, but it certainly brings the best out of us. It certainly put forward a question in front of us every time, ‘Can I do better? Would I be able to overcome this?’ I have also faced situations in my life which were very challenging for me and I’m going to talk about one of them.
I am an engineer, non-IT background, and got placed in an IT company through campus placement. I joined the firm after my graduation and post 3 months of training I was allotted a project where the technology I had to work on was completely different from the one I was trained in. Because of the non-IT background and the absence of training I really had no idea how to do the tasks assigned to me. I clearly remember a day when I was on a conference call with the whole team and the client as well and a question was asked to me by the client and I didn’t know the answer. It was quite embarrassing for me and I decided that day that this can’t go on. I started spending time in the Information Resource Centre to develop my knowledge and skills on that particular technology by reading technical books and online journals and it completely changed my life for those 3 years and I still cherish the memories I had from my first job.
For me, this is the reason why I believe that challenges in your personal and professional life make you a better and stronger person. The instances like above have made me a stronger person that I am right now.
