Uncategorized2 minutes

ABG - An Emotion

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Shubham Shah
Shubham Shah

Part 1:

Aditya Birla Group is bigger than just a BRAND. It is an emotion for me. The ABG products have always been a part of my life. During my childhood, it was Freshwrapp foil, which used to keep the food in my lunch box-fresh just like cooked food. I still remember the day when I visited a shopping mall for the first time back in 2004 in Ahmedabad, there was a huge Pantaloon store offering several brands and large variety. At that time I was not aware about branded clothes and the pride associated with it. ABG taught me that putting on branded clothes can also bring a sense of pride and confidence in me. The advertisement of Ultratech Cement is still fresh in my memory. The way that advertisement illustrates an Engineer and the tagline “Ultratech Cement – An Engineer’s Choice” has inspired me to become an Engineer.

In the final year of my engineering, my father bought me a shirt of Louis Phillipe for my Placements. I wish to state that having Louis Phillipe logo on your wrist augmented my confidence and helped me in cracking one of the most sought-after company on the Campus of NIT Surat. Just a few years ago, I was totally unaware that these extra-ordinary brands which are part of my daily life were brought to me by Aditya Birla Group. ABG has been associated with my life in and out. It is not just a brand, for me, it is an emotion.

Thank you, ABG.

Part 2:

 I am a very introvert person and I always faced problems in making friends. During childhood, my heartbeat used to shoot up vigorously whenever the teacher asked me to answer any question or asked me to read out loud any paragraph. I changed my school in 9th Standard.  With change of School, everything changed. I made up my mind that in the new school, I will participate, and I will make friends as well. In this school, with my strong will, I overcame my fears and I went on to excel in academics and extracurricular activities. Post that, I have gone through lots of ups and downs, but I have never looked back. I journeyed through the ups and downs and reached NITIE.  

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ABG - An Emotion