The small things which make up our day-to-day often go unnoticed by us. These small things add up to something "Big in our life". Recently I felt the connection I and several other Indians have with Aditya Birla group, the "Big In Your Life", right since 1857, the year of its foundation by Seth Shiv Narayan Birla at Pilani, Rajasthan.
Aditya Birla Group has touched every corner of our life, be it providing strong and safe tires for our cars or be it providing the following products and services among several others- financial solutions, IDEA Vodafone cellular network, UltraTech cement for our homes, chemicals, insulators, aluminum products, garments, fashion wear, fibers and textiles, mining, banking, and the list would go on.
You must be wondering what is the relation between an MBA student and Aditya Birla group? The product(s) of Aditya Birla continues to be an important part of my life. The first impression is the last impression especially when it comes to presenting yourself in an interview and my business formal wear does not fail to impress the interviewers, professors and my colleagues, all because of the quality and luster that Van Heusen's (a brand under Aditya Birla group) apparels possess. One of my professors at IIM Udaipur remarked "really liked the way you dressed" after a session which required me to be in full business formal. Dressing well not only enhances your personality but also boosts your confidence. Thanks to Aditya Birla group for being an integral part of my life.
