Aditya Birla – the name speaks for itself!! Aditya Birla Group started its journey in 1919 as a Jute manufacturing company and right now it can be defined as an Indian multinational giant that provides services in chemicals, telecom services, metals and what, not? A premium global conglomerate as big as Aditya Birla Group directly affects, not just mine, but the lives of millions of people all over the world. The vision of the Chairman, Mr Kumar Mangalam Birla, whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.
The “Power of 5 – Integrity, Commitment, Passion, Seamlessness and Speed” had played a crucial role in the exponential growth of the ABG and in serving its customers.
I have come across ABG in my daily life at various levels. Starting from the basic requirement of food, More stores cater to basic necessities of all homes all over the country. Be it grocery, other consumables or fashion, it caters to all. Aditya Birla group also satisfies Maslow’s physiological and esteem needs by selling in house brands such as Louis Philippe, Allen Solly, Van Heusen and Peter England. It’s top Fashion Retailer in India – Grasim, the well-established flagship company of Aditya Birla Group, is one of the leading global players in VSF (Viscose Staple Fibre) with 17% of the global share. Not only in India, but ABG has made impactful contributions on a global level. It is the World leader in Cement & Aluminium, World’s largest Can Recycler.
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