I remember the last time I went shopping clothes for an upcoming interview and thought of ways to encapsulate and project the perfect version of myself. Apart from preparing perfectly, I had wanted to put forth a visual identity that talked about my smartness - even before I were given a chance to speak. After all, the first impressions (though incorrect), do help in creating a perfect bias. Since, the interview mattered to me, I settled in not less than a Van Heusen blazer and if not that an Allen Solly shirt. This craving is killing for most of us. But have you ever wondered who caters to this need of ours to look perfect whether for a coveted job interview or the one that saves us from the hassle of going from one shop to another in order to secure a range of business formals for all the client meetings after we successfully ace that interview? It is all or mostly from the fashion line of the ABG.
The Aditya Birla Group is everywhere. From agribusiness to carbon black, cement, chemicals, e-commerce, finance, mining, retail, telecommunications, textile, and wind power. One must be living under the rock to have never been influenced by the offerings of the group. They make the tires safer, cater to the copper requirements of the lifeline of our nation i.e. Indian Railways, help build megastructures like the Mumbai-Worli SeaLink, electrify the world being the 4th largest producer of insulators, bring great styles to the shelves with multitude of apparel brands, connect people together with the most loved network - Vodafone-!dea. The Group is also bringing smiles on over 7.5 million people through their CSR initiatives.
The venture idea of Bizlabs is something that caught my attention recently. It provides a podium for enabling startups to gain market access and scalability across new customers by depending on the global reach that the group provides. The group is an umbrella solution to a various number of fields namely - insurance, investing, financing and analytics & productivity tech. It leverages the technology of AI to save some real costs and upscale on the efficiency grade. Bizlabs also leverages the latest blockchain technology to enable insurance claims to put an end to fraud at a very detailed level
ABG is definitely keeping pace with what the customer base expects out of a company or a venture or a group. It not only thinks about the different strata in which their plans could substantiate a plausible valued product, their implementation is also well guided and technology driven and in pace with the latest trends. You talk about any field, ABG has curated a place for itself in every niche. ABG literally manifests in our day to day activities - big enough to be noticed by the likes of us. Whether it is on days when you want fresh food and your calendar down at office does not allow you to visit the 'daily mandi' to buy those. The MORE retail store down the road makes it possible for you to work peacefully without having to worry about your food and grocery needs. It ensures high quality merchandise any time during the day ensuring high quality by the assimilation of learning initiatives such as SPARK, Aarohan to understand the QUALITY 1st philosophy in food.
The group has a presence in 34 countries today. The great diversification of the group has made it one of the largest Indian conglomerates. With over seven decades of responsible business practices, ABG has thus risen from being a cotton trading company to making its presence in the League of fortune 500.
