"Aditya Birla Group: Spreading Smile" -SCMHRD

A year ago, I wanted to see village areas and decided to visit Rajasthan. I landed there and got a guide named Googlesh. I was hungry and ordered a burger on the highway and asked for a fresh wrap foil. I was amazed at the schools, roads and the internet speed. I asked Googlesh that how this happened. He started explaining the concept of model village and how a company Aditya Birla Group (ABG) is responsible for it. ABG has adopted 300 villages, below the poverty line, across India and its vision is to make the villages self- reliant in every aspect. 70 villages have already reached the level of model village. I asked “So, it only works in these 300 villages?”. Googlesh explained that it is present in 35 countries and working in every known sector like education, healthcare, infrastructure development, livelihood, fashion, communication etc. On my request, he explained every sector one by one. ABG works in 5,000 villages and started 5,000 medical camps and 20 hospitals where around 1 million patients have been treated. It has transformed 20 schools into model schools in Rajasthan. It has enhanced the livelihood through 4,500 self-help group for women empowerment. He said ABG group is around me all the time. Even the fresh wrap that I ordered, the internet, Idea, I was surfing. I was surprised and asked a lot of questions regarding ABG. In returning, I started connecting everything with ABG. The insulators installed in the powerplants are made by Grasim, which is owned by ABG. My clothes, shoes, googles, everything I got from pantaloons, was of ABG. Even the clothes I had from Van Heusen, Louis Phillipe, Peter England and planet fashion, at home, are of ABG. Suddenly, bus driver drifted the car and fortunately we didn’t catch the accident because of good road and tyres. I grabbed my phone, lying on the road and felt relieved that the screen is not broken. The screen was safe due to cover glass, which is made by Hindalco aluminium, a venture of ABG. By the way, the cement, UltraTech and carbon nanoparticle in tyres are also made by ABG. I also had an insurance of Birla Sun Life. I reached the railway station and was thinking about the copper used in railways. Googlesh said “yes, sir. Large share of it is provided by Birla copper”. I minimized Googlesh, closed my eyes and just smiled.