Beyond academics, Aman’s passion for photography has been a defining aspect of his personal and professional journey. Winning first place at Enigma ‘21, a national-level photography competition organized by Lady Shri Ram College, highlighted his creative prowess and technical expertise. This recognition was a testament to his ability to balance passion with academics, a skill that has enriched his MBA experience. He aspires to channel his creative talents into building a photography business, reflecting his entrepreneurial vision.
Aman’s leadership potential is evident in his role as the Marketing Head of Kalamkaar-The Literary Society and Advisory Head of Polaroid-The Photography Society at DDUC. As Marketing Head, he revitalized participation in the society's literary festival through innovative digital campaigns, strategic collaborations, and meticulous planning. His efforts resulted in a 30% increase in participation and record attendance, showcasing his ability to navigate challenges and deliver results. Similarly, his mentorship of junior members in Polaroid fostered a culture of growth and confidence, underscoring his commitment to nurturing talent and leading with empathy.
Professionally, Aman’s accomplishments include a successful project with Jyoti Tour and Travels, where he spearheaded strategic marketing initiatives that resulted in a 20% revenue increase and a 45% boost in customer engagement. By leveraging market research and building cross-functional partnerships, Aman demonstrated his expertise in strategic marketing and revenue optimization, skills he continues to refine at IIM Kozhikode.
Aman’s integrity and ethical leadership have been tested and proven in challenging situations. During his internship at MyCaptain, he faced pressure to inflate campaign metrics to impress senior management. Choosing to uphold ethical practices, he proposed alternative strategies for genuine lead generation, ultimately achieving success while maintaining his principles. This experience reinforced his belief in the importance of honesty and accountability in professional endeavors.
His resilience and problem-solving capabilities were evident when leading the cultural festival Kalrva ‘22 at DDUC. Despite losing a primary sponsor weeks before the event, Aman rallied his team to secure alternative sponsors and execute a successful festival with over 500 participants. His resourcefulness and ability to stay focused under pressure turned a potential setback into a remarkable triumph.
At IIM Kozhikode, Aman continues to thrive as a versatile and proactive individual. His consulting coursework includes impactful projects like devising growth strategies for Atypical Advantage, India’s largest inclusive platform for persons with disabilities. This project showcased his ability to align strategic vision with actionable insights, making a tangible impact on a social cause.
Aman’s multifaceted journey is a testament to his adaptability, creativity, and leadership. From excelling academically to driving impactful initiatives and upholding integrity in the face of challenges, Aman embodies the qualities of a future leader. His dedication to learning, passion for creativity, and entrepreneurial mindset make him a standout candidate in the MBA Class of 2025 and a promising leader in the business world.
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