Currently pursuing my MBA from SP Jain Institute of Management & Research, I am an Advertising graduate with 1.5 years of work experience at Hindustan Unilever Limited.
Work Experience: Working with the Brand Manager to drive business growth on Dove and Lux bodywash, my work involved planning media for the test market launch of India’s first fairness bodywash- Lux White Impress. Managing the Direct Contact program on Lux; I initiated changes that drove conversion rates up from 15% to 20% within 4 months.
Academics: Secured 1st rank on the University of Mumbai merit list (2012) and was felicitated by the Jawaharlal Nehru Memorial Fund & CIDCO, with the Mayor of Navi Mumbai.
Internship: Accenture Management Consulting. I also worked with an NGO in Uttarakhand helping refine their micro-finance program through a deep understanding of the nuances of women’s self-help groups.
Produced a documentary (Gor: The Poached Pride) as part of a group of 10, highlighting the issue of poaching of the one-horned rhinoceros in Assam; the film was deemed Best Student Entry at the Wildlife Conservation Film Festival 2014, New York
Positions of Responsibility:
- Marketing coordinator- Placement Committee-1 (SPJIMR)
- Marketing Head, ‘Ojas 7’-Management Fest (SPJIMR)
- Core Coordinator, Marketing & PR team, ‘GASP’- Annual theatre production (SPJIMR)
- Student Editor, ‘Kiran’- magazine (KC College)
- Marketing Head, ‘Blitzkrieg 10’- Media Fest (KC College)
Extra- Curricular Activities: Winner, ‘ICON 7.0’ (CEO event, FMS Delhi); competed with 15 B-schools.
Hobbies: A rookie hoola hoop-er. A yellow belt in Taekwondo. I love murder mystery fiction and am interested in etymology.
Q: What have you done in your life that you are the proudest of?
As part of the Abhyudaya program at SP Jain Institute of Management & Research, I got the opportunity to mentor a young girl of Grade 7, from an underprivileged background. As she opened up to me I realised that she harboured the dream of speaking English. I took it as a challenge and we worked together on her diction, common phrases, colloquialisms and even her spellings to an extent.
At the end of one year, she was able to confidently recite a paragraph in English and was appreciated for the same in front of her entire class. I was extremely proud of her but in many ways was proud of myself too..
Q: What have you done that sets you apart from the crowd?
I have always been curious and never been afraid to try my hand at anything new. Be it getting involved in the organizing of the biggest management & cultural fest in Mumbai or promoting the annual theatre production of our college. From being a student editor for Times of India's Newspaper in Education to being the Marketing Head for the biggest media inter-college fest in Mumbai (Blitzkrieg '10), I've always been ready to experiment. I was chosen to represent SPJIMR at an event at FMS Delhi and cleared round after round of grueling tasks over 2 action-packed, hectic days to finally emerge winner; competing with participants from over 15 B-schools across the country. In conclusion, I believe that I stand out from the crowd because I'm willing to experiment and try almost anything.
Meet the rest of India’s 50 Most Employable Management Graduates from the Class of 2016 here.
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