Priyanka Grover
Alumni | IIM Lucknow (Since 1984)
15 Stories
PRiSM, Marketing Cell Of IIM Lucknow Organises A 'Sports Marketing' Session
(This article was sourced by our student team member, Priyanka Grover)On Sunday, 4th December 2016, Team PRiSM (Marketing Cell of IIM Lucknow) organised a session on 'Sports Marketing in India', conducted by Mr. Sandip Tarkas, CEO of Future Group's Media, Sports & Special Projects division. He recently also became the
Quick Bites - Part 5 – Native Advertising
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!Native advertising refers to a
Sensory Branding - Quick Bites - Part 4
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers! Sensory branding has taken the
Crowdsourcing - Quick Bites - Part 3
Author’s Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers! Crowdsourcing is the concept through
