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Why ABG Is Big In My Life - Sumit Agarwal, NMIMS Mumbai

Why ABG Is Big In My Life - Sumit Agarwal, NMIMS Mumbai

Why Aditya Birla Group is big in your life Aditya Birla Group is one Indian multinational conglomerate that has touched the life of almost every Indian. The group has interests in viscose staple fiber, metals, cement (largest in India), viscose filament yarn, branded apparel, carbon-black, chemicals, fertilizers, insulators, financial services, telecom, BPO and IT services. As the economy of the country is developing, its infrastructure is peaking at its best and being the largest cement company in the country, it’s sure to touch even more lives of the population as the nation develops. Mumbai’s Bandra-Worli sea link is a very good example of how Aditya Birla Group is leading India in its developing course. The apparel industry has achieved a new high as many of the ABG brands have ruled the industry. Allen Solly, Forever 21, Louis Philippe, Peter England, and Van Heusen are brands well known and highly demanded by the country. While its brands are ruling the industry, its multi-brand outlets like Pantaloons, people, Planet Fashion have also made their mark. The telecommunication brand of Aditya Birla Group has helped Indians to forget distances and brought them closer than ever before. While these brands are obvious, other industries were people have benefitted indirectly are, carbon nanoparticles to make automobile tires safer, its Grasim insulators are the 4th largest producer of insulators in the world. A large share of the copper requirement of Indian Railways is fulfilled by Birla Copper; its Hindalco aluminum is used to make cover glass for smartphones. Apart from its industrial services, Its CSR activities like, 4500 women got empowered; 90 million were vaccinated, helped 7.5 million people across 5000 villages to earn their living and installed 1000 biogas plants. Such different endeavors by a conglomerate giant have not only made a big impact in my life, but also in the life of many Indians.

SUMIT AGARWAL
Nothing Worth Having Comes Easy - Mandeepa Das, IIM Ranchi

Nothing Worth Having Comes Easy - Mandeepa Das, IIM Ranchi

"Preparation to success is hard work of daily practice with improvement.", is among one of the many sayings which I believe to be true. To have ambition is easy, but to achieve it is the biggest challenge. Recently the biggest challenge for me was to make a place in one of the renowned B-school in the country. Preparing for the same along with the full-time job where the working hour would extend more than 10 hours a day was a difficult task. As was in an automotive company had to deal with issues both on and off the field, which would require both mental and physical work to resolve it. Mainly the weekends were the two days which I could utilize to the fullest for the preparation. I did not opt for any classroom coaching because of the time constraint, as the centers were nearly an hour far from the place I used to live. So chose to do self-study with the help of the online courses to crack the exam. Many a time, I was exhausted with this tight schedule, but now I realized that the stress I experienced would help me to maintain the same discipline schedule in the B-school life. The continuous support which I got from my parents and friends at the times when I used to feel down, helped me to stay motivated to achieve my goal. After cracking the exam and getting through several rigorous interviews of different B-school, got admitted in one of the prestigious B-school of the country, IIM Ranchi. It is a great feeling for me as I got the opportunity to be a part of such an excellent institute. It is essential to be determined for the goal targeted. As said, patience and hard work pay off, so keeping this in mind, I am looking forward to getting through future challenges to achieve my new targets.

MANDEEPA DAS
How I realized the importance of the Rat Race | Vibhor Jain, IIFT

How I realized the importance of the Rat Race | Vibhor Jain, IIFT

Life is tough. You don’t realize that until you face an adversity. But it’s meant to be that way. A better analogy would be comparing it to a game. You sail through the earlier parts, enjoying it, thinking how easy it would be to complete the whole thing. But then you level up, and it hits you hard, striking harder every time you complete a challenge. Life is a notch higher than that as there is no reset button, no second chances. 

Vibhor Jain
Unfettered Dreams

Unfettered Dreams

Aditya Birla Group has been an indispensable part of our lives since forever. It has managed to touch millions not just through its products but also through the core values that it follows. Recognised for its integrity, commitment and passion it has influenced so many lives in BIG ways. While the definition of BIG varies, for me it was being connected to my loved ones. Vodafone idea network has been that connecting link that brought plethora of people, far away from their loved ones together. The world is a big and yet such a small and connected place and Aditya Birla Group has made this possible through this network. Big for me is also about living our dreams and living those dreams together. So, even when someone is miles away from people they love, they could still linger their presence over a call. The beauty of getting to hear the voice of people close to us is alpine and can’t be put to words. This is just one of the many ways Aditya Birla group touches lives. And in so many inexplicable ways it continues to be a part of the journey of our lives. The name exemplifies performance, perfection and character. And not just this brand, there are so many others as well. The sheer happiness one experiences after shopping in pantaloons with friends and family is astounding.  This might not be because of something materialistic like clothes, but because of the beatific feeling of being together with friends or family.  

Tanvi Rai
The BIG journey

The BIG journey

Aditya Birla Group, the name says it all. The brand definitely has a journey like no other and has consistently offered innovative products and services from its inception. It’s presence is big not only in my life but in the lives of Indians in general.From installing 1000 biogas plants to vaccinating over 90 million people, Aditya Birla Group has done it all.My life also somewhat revolves around Aditya Birla Group and its products. From starting my day by watching the phone whose screen is made up of Hindalco Aluminum from Hindalco Limited to driving cars made of carbon nanoparticles from Birla Carbon, to going to college which is made of UltraTech cement as a chief component, Aditya Birla Group sums up my life  and how. I still remember it was my parents 25th anniversary and I was out on office emergency to my client location in Hyderabad. But as soon as I finished my work at office, I booked a flight to my home at Kolkata to surprise my parents. But can I go home empty handed when the occasion is such grand? Of course I can’t.As soon as I entered the airport thinking about what can I take for them, the Pantaloons store caught my attention. Pantaloons has been reliable right from my childhood days and I remembered vividly going to shop at Pantaloons with my mom for Durga Pujas which is the most famous festival here in Kolkata. I used to wait for the day to arrive when mom would rake me to Pantaloons and let me shop as much as I want and whatever I want. Those who say something never change, are right. No matter what my friends say,girl friend say or who so ever it might be say, I would always refer to my mom and ask her to chose the best dress for me. I have travelled to almost all parts of the country for my job and the only thing I found constant in all the cities was Pantaloons. I used to go to the trial room and send my mom pictures asking for her confirmation while I called her and told her to be online in Whatsapp and she left her job and sat down to assist me. Every time I came out from the store,she used to say how many more days do I need to assist you? When will you grow up ? Everytime my answer was this is the last time. But the chain continued. This time around although things were different, it was my exam, my moment of truth. I had to shop for my stylist and my dad and I could not consult her as well. I went inside with a lot of courage and bought a Kurti for my mom and a shirt for my dad and got them gift wrapped. I was anxious throughout my journey as to how would she feel after opening this. As soon as I went home, my mom was soo happy to see me that she gave me a tight hug. I told her that surprises are not over yet and I handed her the gift and also the gift to my dad. I told them that they have been my pillar of strength throughout my life and  I just cannot let their special day be boring. As soon as my mom opened the gift, there was joy in her eyes and a huge smile in her face. She loved the dress soo much that she changed it and wore it instantly, held my hand tight and told me – Son,now you wont need me anymore to shop. You have learnt it. Those expressions on the face of my parents were priceless. Thank you Aditya Birla Group, thank you for making our lives soo much better,thank you for giving us such golden moments of joy.

Mayukh Chakraborty
Charu Soni, IIFT

Charu Soni, IIFT

Saving Private Charu                                                        

Charu Soni
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