Aditya Birla Group is built on a very strong foundation of stake holder value creation. It has grown into various powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom , IT services and cement . Today, over 50% of group revenues flow from overseas operations , covering countries like North and South America , Africa and Asia . It is the third largest Indian private sector behind Tata Group and RIL.
“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” ~ Nelson Mandela.
The famous Chilean writer Isabel Allende once said, ‘Roots are not in landscape or a country, or people, they are inside you'. Such has been my association with the Aditya Birla Group (ABG) - My Grandfather worked in Grasim Industries, Nagda until retirement and stayed in the staff quarters there. My mother completed her schooling from Birla School in the city. Thus, began my association with one of the biggest Groups in the World. Years have passed since and the impact and involvement of ABG has never diminished in my life. It has been an integral part of being alive every day.
Just a casual weekend where my family had a sudden plan for an outing, all credits to my mom because she feels we don’t get much family time in this busy life that everyone has got into, and also the fact that she wanted to flaunt her new Liva natural fluid fashion dress. I always feel that the latter is much of a bigger reason for her. My dad is no less when it comes to looking uptight, always putting in the extra effort just to beat my mom. He is always in a fix just standing motionless in front of his wardrobe, staring at the huge piles of dressing collections he possesses. He is in a dilemma weather he has to go for the Peter England formal look, or sport the Allen Solly, Wimbledon collection. I knew it would take at least an hour for him to be done with the clothing session, and luckily he does not put up so much pressure into his footwear because he just sticks to his lovely Van Heusen kicks. Me on the other hand was just strolling into my room to get into my favourite Louis Philippe, because there’s no way else for me to pull off a gentleman’s look. I see my sister still browsing and switching through the Forever 21 and Planet Fashion websites for sales and new collection, I could guess that without even having to see her phone. My mom on the other hand yelling that it is getting late, while packing all the food we need in Freshpakk containers, I could even smell the delicious aloo paratha that she was wrapping with Freshwrapp aluminium foils. These foils trigger the nostalgic memories as crumbling them and using them to play football was the only sports we had.. While doing all the work she kept ticking on the UltraTech diary where creates a to-do list. My dad being a builder and who only uses UltraTech cement keeps getting all goodies from UltraTech, my whole house is filled with them. There is not a single day that my dad never boasts about how good UltraTech cement is compared to any other cement in this country, he says any structure built by UltraTech will stand easy for centuries. My mom’s yelling has increased in frequency indicating we have very little to spare. I run and dress up and search for my sister to save her form all the scolding, but there she was all dressed up in her Ralph Lauren polo. That gets me thinking how strong my mom’s yelling can work. Now we were all set, my dad was just making his final payment to the resort we were staying at through his Aditya Birla Idea Payments Bank portal. All packed and inside the car we head for a great joyous weekend. Throughout the whole journey I was just wondering how a conglomerate Aditya Birla Group has just become an integral part of everyone’s life without anyone even realizing it. Thank You Aditya Birla Group for all the comforts and developments you have brought to this country, always taking the nation forward for a developed future.
The importance of Aditya Birla Group while growing up
After packing all my bag packs, documents, and some snacks made by mom, I was ready to start my fresh journey to Chennai for my first job. The journey was fun accompanied by fellow travelers and the great hospitality but turned into a catastrophe when I was not able to find my bag full of clothes that I had kept below the seats. Thankfully, the bag with laptop and the documents was near my upper seat. Tension, tension, and tension!! Here in the new city, with all hopes and dreams, I lost my set of clothes at the very arrival. I was supposed to report the company at 1 PM, and here I was without clothes in Chennai Central at 9 AM. Backing up was not an option now, many thoughts come up in my mind like reporting to the police, asking help from someone at the station, or getting out and giving some excuses to the company about joining late with a wrong impression. As I was on the bus and going to my guest house, I saw some Pantaloons stores on the way and luckily one very near my guest house. All my worries were gone since I found the store for all my needs at a very affordable price and by a trusted name. Everything I needed was present here. That shopping experience was one of the best memories of my life. I finished my shopping by 11:30 AM and rushed to the company to report in fresh, crisp formals and shining shoes with a great first impression. Pantaloons became more than a clothing brand for me since that day. It became my savior, my companion, my most trusted store. Its presence is massive in my life so as the presence of ABG with their variety of quality products and services. Pantaloons is aligned well with the vision of the Aditya Birla group and growing with India’s global ambitions. Thank you, Pantaloons, for saving my day.
This story is of a kid, who got inspired from a very unique tagline by Aditya Birla Group. His father was into construction business. He was 11, when one fine day during his vacations he happened to visit a site where construction work was ongoing. There were bricks, mud, steel, cement and a lot of other building materials. But all of a sudden, there was something written on a cement bag, that caught his attention. It was, “Ultratech Cement – The Engineer’s Choice”. The kid asked his father, who is an engineer? His father smiled and explained him that whatever he is seeing around him, those buildings, road, bridges, cars etc., everything has been designed by an engineer. The kid was left awe amazed. He seemed to have a whole new world opened in front of him. He told his father that he will become an engineer. That one line written over a cement bag, gave him a purpose in his life.
Aditya Birla Group is built on a very strong foundation of stake holder value creation. It has grown into various powerhouses in a wide range of sectors – metals, textiles, carbon black, telecom , IT services and cement . Today, over 50% of group revenues flow from overseas operations , covering countries like North and South America , Africa and Asia . It is the third largest Indian private sector behind Tata Group and RIL.
“I learned that courage was not the absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” ~ Nelson Mandela.
The famous Chilean writer Isabel Allende once said, ‘Roots are not in landscape or a country, or people, they are inside you'. Such has been my association with the Aditya Birla Group (ABG) - My Grandfather worked in Grasim Industries, Nagda until retirement and stayed in the staff quarters there. My mother completed her schooling from Birla School in the city. Thus, began my association with one of the biggest Groups in the World. Years have passed since and the impact and involvement of ABG has never diminished in my life. It has been an integral part of being alive every day.
Just a casual weekend where my family had a sudden plan for an outing, all credits to my mom because she feels we don’t get much family time in this busy life that everyone has got into, and also the fact that she wanted to flaunt her new Liva natural fluid fashion dress. I always feel that the latter is much of a bigger reason for her. My dad is no less when it comes to looking uptight, always putting in the extra effort just to beat my mom. He is always in a fix just standing motionless in front of his wardrobe, staring at the huge piles of dressing collections he possesses. He is in a dilemma weather he has to go for the Peter England formal look, or sport the Allen Solly, Wimbledon collection. I knew it would take at least an hour for him to be done with the clothing session, and luckily he does not put up so much pressure into his footwear because he just sticks to his lovely Van Heusen kicks. Me on the other hand was just strolling into my room to get into my favourite Louis Philippe, because there’s no way else for me to pull off a gentleman’s look. I see my sister still browsing and switching through the Forever 21 and Planet Fashion websites for sales and new collection, I could guess that without even having to see her phone. My mom on the other hand yelling that it is getting late, while packing all the food we need in Freshpakk containers, I could even smell the delicious aloo paratha that she was wrapping with Freshwrapp aluminium foils. These foils trigger the nostalgic memories as crumbling them and using them to play football was the only sports we had.. While doing all the work she kept ticking on the UltraTech diary where creates a to-do list. My dad being a builder and who only uses UltraTech cement keeps getting all goodies from UltraTech, my whole house is filled with them. There is not a single day that my dad never boasts about how good UltraTech cement is compared to any other cement in this country, he says any structure built by UltraTech will stand easy for centuries. My mom’s yelling has increased in frequency indicating we have very little to spare. I run and dress up and search for my sister to save her form all the scolding, but there she was all dressed up in her Ralph Lauren polo. That gets me thinking how strong my mom’s yelling can work. Now we were all set, my dad was just making his final payment to the resort we were staying at through his Aditya Birla Idea Payments Bank portal. All packed and inside the car we head for a great joyous weekend. Throughout the whole journey I was just wondering how a conglomerate Aditya Birla Group has just become an integral part of everyone’s life without anyone even realizing it. Thank You Aditya Birla Group for all the comforts and developments you have brought to this country, always taking the nation forward for a developed future.
The importance of Aditya Birla Group while growing up
After packing all my bag packs, documents, and some snacks made by mom, I was ready to start my fresh journey to Chennai for my first job. The journey was fun accompanied by fellow travelers and the great hospitality but turned into a catastrophe when I was not able to find my bag full of clothes that I had kept below the seats. Thankfully, the bag with laptop and the documents was near my upper seat. Tension, tension, and tension!! Here in the new city, with all hopes and dreams, I lost my set of clothes at the very arrival. I was supposed to report the company at 1 PM, and here I was without clothes in Chennai Central at 9 AM. Backing up was not an option now, many thoughts come up in my mind like reporting to the police, asking help from someone at the station, or getting out and giving some excuses to the company about joining late with a wrong impression. As I was on the bus and going to my guest house, I saw some Pantaloons stores on the way and luckily one very near my guest house. All my worries were gone since I found the store for all my needs at a very affordable price and by a trusted name. Everything I needed was present here. That shopping experience was one of the best memories of my life. I finished my shopping by 11:30 AM and rushed to the company to report in fresh, crisp formals and shining shoes with a great first impression. Pantaloons became more than a clothing brand for me since that day. It became my savior, my companion, my most trusted store. Its presence is massive in my life so as the presence of ABG with their variety of quality products and services. Pantaloons is aligned well with the vision of the Aditya Birla group and growing with India’s global ambitions. Thank you, Pantaloons, for saving my day.
This story is of a kid, who got inspired from a very unique tagline by Aditya Birla Group. His father was into construction business. He was 11, when one fine day during his vacations he happened to visit a site where construction work was ongoing. There were bricks, mud, steel, cement and a lot of other building materials. But all of a sudden, there was something written on a cement bag, that caught his attention. It was, “Ultratech Cement – The Engineer’s Choice”. The kid asked his father, who is an engineer? His father smiled and explained him that whatever he is seeing around him, those buildings, road, bridges, cars etc., everything has been designed by an engineer. The kid was left awe amazed. He seemed to have a whole new world opened in front of him. He told his father that he will become an engineer. That one line written over a cement bag, gave him a purpose in his life.
